SilverBird Entertainment Ghana Limited Sunday hosted a section of Ghanaian business executives at their multiplex cinemas located at the Accra Mall. The event, which was highly patronized by many top-notch business executives in the country, introduced to them the attractive cinema advertising opportunities and the benefits advertisers stand to gain if they went for those opportunities. SilverBird Cinemas, in just less than one year in Ghana has been highly patronized by many groups among the Ghanaian populace and is currently making waves as the most patronized entertainment centre in the city of Accra. This, according to the management of Silverbird, offers unbeatable advertising opportunities. “Cinema advertising comes with a captured audience. The audience cannot use the remote control, they cannot turn the pages, they cannot look away … they are simply and strategically captured” said, Mr. Akwasi Agyeman, Director, SilverBird Ghana and Silverbird Africa Holdings. After a short presentation the business executives were treated to latest movies. Management of Silverbird also offered the executives a chance to network over a glass of wine after the movies. The executives commended Mr. Edward Boateng, Chairman of SilverBird Ghana and his team for the initiative and all that they have put in to bring about an edifice such as the multiplex cinemas. “The opportunities here for advertisers are indeed humongous. We are glad that we finally have something like this in Ghana” some of the guests confessed. Silverbird Entertainment Ghana Limited is a joint venture between the Silverbird Group, a full service media entertainment and real estate Company with holdings in radio, television, retail malls and cinemas and Global media Alliance an integrated pan African media and entertainment company with offices in South Africa and Kenya and affiliate offices in Nigeria and the UK. Silverbird with its wide and excellent product offering offers premium advertising opportunities such as branding of popcorn cups and fliers, and on-screen advertising where advertisers are able to capture their audiences in a relaxed and receptive mood as they sit glued to their seats for their movies.