PZ Cussons Ghana PLC has launched the second edition of its flagship consumer campaign, the Camel Treasure Hunt Promo themed ‘Aseti Ankasa’.

This exciting initiative is designed to reward loyalty, bring joy and unforgettable experiences to thousands of households across Ghana.

For over 90 years, PZ Cussons has been part of Ghana’s everyday life, building trusted brands like Camel Antiseptic – the nation’s number one choice for hygiene and germ protection. Introduced in 1992, Camel has become a household name, endorsed by the Ghana Medical Association and trusted to kill 99.9% of germs.

Why this matters now:

In today’s economic climate, every little support counts. That’s why Camel is turning every purchase into a chance to win.

From 14th November 2025 to 15th February 2026, consumers can enjoy instant airtime, weekly cash prizes, monthly shopping sprees, and the ultimate grand prize of GHS 100,000 for the first shopper to collect all five letters of CAMEL.

How to join:

Buy any Camel Antiseptic Liquid with a scratch panel, scratch the panel to reveal a unique code, and text it to 1393 to get a letter. Each entry brings you closer to the opportunity to win instant airtime, weekly cash prizes and monthly shopping sprees.

A whoppingGH¢100,000 awaits the first customer to find all the letters C, A, M, E & L in their SMS responses.

Clara Ofori-Adu, Category Manager, said: This promotion is a testament to our commitment to reward and empower our loyal consumers. Camel has been trusted for over 30 years, and through this initiative, we reaffirm our promise to stay relevant and supportive in the lives of Ghanaians.’

Newman Mensah, Head of Commercial, added: ‘Our purpose – for everyone, for life, for good, is expressed through the timeless brands we build. Camel is a true Ghanaian treasure, and this season of the Treasure Hunt will reward nearly 200,000 consumers.

The hunt is on, and the grand prize of GH¢100,000 awaits the first shopper to spell ‘ C.A.M.E.L.’’

The promo is open to all legally resident Ghanaians. Terms and conditions apply. Employees, family members, and partners of PZ Cussons, distributors, and facilitation partners are not eligible.

The hunt is on. The rewards are real. With Camel, everyone is a winner!