Coca-Cola Ghana has launched a new and improved recipe of Coca-Cola Zero Sugar. The new refreshing recipe and bold packaging promises to deliver a more delicious and refreshing taste

Speaking during the launch event dubbed ZERO GRAVITY and with the unveiling of the “You need to try it first campaign”, Arnaud N'Guessan, Frontline Marketing Director of Coca-Cola - West, Islands and Mid-Africa (WIMA) Franchise said that the new Coca-Cola Zero Sugar recipe has bridged the gap even further, enabling Coke fans to enjoy their favorite beverage and embrace a balanced lifestyle.

“The introduction of Coca‑Cola No Sugar is in line with more comprehensive actions we are taking to evolve our recipes, help reduce sugar in our soft drink portfolio and offer consumers a choice of low and no-sugar drinks, including smaller pack sizes,” added Arnaud N’Guessan.

The new Coca‑Cola No Sugar will be available on store shelves nationwide starting this month in the following formats: 30cl glass bottle, 30cl, 50cl and 1.5L PET bottle. A black Spencerian script font on the PET bottles will denote the new Zero Sugar variant. The new design is simple and celebrates Coca-Cola's elegance and iconicity, providing an intuitive color navigation system across the different Coca-Cola variants. 

The “You need to try it first campaign” for Coca-Cola Zero Sugarinvites consumers to discover the unique experience of Coca-Cola Zero Sugar, guaranteeing the best refreshing and tasty experience, that is the result of continuous investment in research and development. This campaign will feature on television, radio digital, out-of-home assets, and influencer engagement where local Gen Z influencers in Ghana will share their experiences on tasting the new Coca-Cola Zero Sugar and invite their followers to be the first to try it.