Crystal Health and Beauty Center has unveiled its partnership with Israel-based brand -417.

-417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea.

Speaking at the unveiling ceremony, Dr. Kojo Choi, Head of Acupuncture and Natural Therapy, at Crystal Health and Beauty Center boasted of the healing benefits of -417 products to the skin.

“The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. Twelve of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders,” he said.

Moty Fridman, the founder of -417 expressed his pleasure at partnering with Crystal Health and Beauty Center to distribute his products in Ghana.

He invited all and sundry to “explore our sensual textures, enjoy irresistible fragrances, see wishful, unexpected results and live the Dead Sea experience” as they use the skin care products.

The Israeli Ambassador to Ghana, Shlomit Sufa, welcomed the partnership.

She expressed her optimism that this was going to be “the first of many such partnerships between Ghanaian and Israeli businesses”.

-417 is a global skincare brand, sold in more than 30 countries in Europe, Asia, North America, and now Ghana.