A festive initiative to sell affordable eggs to consumers saw overwhelming demand on its opening day, leading to a complete sell-out hours ahead of schedule.

The popular X’mas Egg Market will resume sales tomorrow, Saturday, December 20.

The market, a partnership between the Multimedia Group Limited (MGL) and the Greater Accra Poultry Farmers Association, opened this morning at the Joy FM Car Park in Kokomlemle.

Poultry farmers set up on-site to directly offer eggs at prices ranging from GHC 40 for smaller sizes to GHC 45-50 for larger ones.

However, the surge of consumers eager to secure affordable, high-quality protein for Christmas celebrations exhausted the entire supply before the close of the first day.

The initiative was designed as a dual solution: providing relief to households facing festive expenses and assisting local poultry farmers grappling with a persistent surplus, falling market prices, and escalating production costs.

By cutting out middlemen, the event aimed to ensure better returns for farmers and cheaper eggs for consumers.

Buyer Afua Browne, at the market earlier today, hailed the effort as a “timely intervention supporting both farmers and families.”

Poultry farmer Isaac Manful expressed optimism that the direct sales would ease financial pressure on producers and significantly improve their end-of-year sales.

Organisers have confirmed that fresh stock will be available when the market reopens tomorrow, Saturday, December 20, at the same location. They encourage the public to come early.

Below are photos from earlier today: