Audio By Carbonatix
Huge photographs of Michael Essien and Dominic Adiyiah were the major attractions at the Ghana Pavilion when the World Exposition in Shanghai, China, dubbed World Expo Shanghai 2010, opened last weekend.
The Ghanaian authorities at the half-year long Expo which opened last Saturday decided to use the two footballers to sell the nation, and it appeared to have started well on the first day of the opening of the exhibition at the magnificent Expo grounds located along the Huangpu River in the Chinese financial capital of Shanghai.
Hundreds of people, most of them the youth, stood close to the photographs of the two players to take pictures for their albums.
Essien appears to be a household name in China even though Chinese are not so obsessed with football.
To some of the hundreds who went to the Ghana pavilion, Essien was one of the best things to happen to Ghana because it was through the footballer that they got to hear of the name Ghana.
Mr Ben Heh, a Deputy Director of Ghana's Ministry of Trade and Industry, who was in charge of the Ghana pavilion, said the decision to use the two players was carefully thought out.
"Essien is a super star whose image if well harnessed, can tell positively on the nation's development," he said.
On Adiyiah, Mr Heh said the young player just emerged the best youth player in the world after that stupendous performance in the World Youth Championship in Egypt, and it was necessary to tap his popularity to the nation's advantage.
One young Chinese of about, 20 years said of Adiyiah: "I wish he played his football in China."
Another nation that is using its footballers to sell itself at the Expo is Cameroun. The country's representatives at the Expo have placed pictures of Samuel Eto'o and other great players from the country at their pavillion, which also attracted people at the Expo.
Source: Graphic Sports/Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
NPP suffered serious systemic failure in 2024 polls – Sammy Crabbe
3 minutes -
AMA arrests six drivers, mates over alleged overcharging of passengers
6 minutes -
NDC activist backs Sammy Gyamfi, calls for facts in GoldBod $1.7bn debate
9 minutes -
‘Don’t exclude us, then blame us for indiscipline’ – Catholic Bishops on GES Council removal
13 minutes -
Minority accuses Majority of wasting parliamentary time after emergency recall
18 minutes -
Catholic Bishops warn galamsey becoming source of employment for Ghanaian youth
23 minutes -
Can we give refineries more cheap power? – Chamber of Mines pushes energy solution for local gold refining
24 minutes -
Parliament to vet Zanetor Agyeman-Rawlings, Mahama Ayariga today
25 minutes -
Presby Moderator urges government to show political will to end galamsey
30 minutes -
Lower Manya Assembly supports PwDs with livelihood items
38 minutes -
Legislation to regulate EV charging in the offing – Energy Minister
41 minutes -
Audit Committees inaugurated to strengthen accountability at MMDAs
47 minutes -
Vice President reiterates importance of Africans taking greater ownership of their development
52 minutes -
Bono Regional Police Commander calls for deepened police-traditional authority relationship
56 minutes -
Our education must combine knowledge, values for 21st century learners – Prof. Davis
1 hour