Audio By Carbonatix
Simplicity, sophistication, elegance is what defines Goldbod Jewellery-a Ghana Gold Board subsidiary- as it relentlessly crafts stunning new designs to push the boundaries of creativity and beauty for customers.
These new stunning array of locally crafted pieces give you the luxury to elevate your everyday elegance with responsibly sourced Ghanaian gold.
GoldBod Jewellery believes that its authentic tradition and flawless beauty written in pure gold lives sparkle in all the right places for every occasion.
Inside its nationwide showrooms are elegant gold chokers, necklaces, earrings, matching bangles, beautiful rings for self-expression, to mark milestones, display social status, love, achievement, and connecting them to history and art.
As a subsidiary of Ghana Gold Board, the Jewellery arm has become the game-changer towards redefining value addition in Ghana’s gold industry.
It has announced the restructuring and rebranding of its fully owned Ghanaian jewellery manufacturing company, incorporated in 2016.
The move aims to serve customers with authentic and exquisite locally crafted jewellery and ornaments and encourage the patronage of made-in Ghana jewellery.
The rebranding and value addition drive has earned the praises of individuals and some players in the extractive industry.
The subsidiary has already taken a major step towards positioning Ghana as a global jewellery powerhouse with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh.
Addressing media and partners at the event, Managing Director of GoldBod Jewellery, Getrude Emefa Donkor Esq. said the initiative marks the beginning of a new era in Ghana’s gold value-addition agenda, ending the longstanding cycle of exporting raw gold only to import high-value jewellery from abroad.
“Today, we break that cycle. Today, we are changing that story forever,” she declared.
In a bid to boost the local Jewellery industry, she said the rebrand aims to increase domestic production of high-quality jewellery, reducing Ghana’s dependence on imports.
According to Ms. Donkor, the retooling and rebranding are strategic move to showcase Ghana’s rich gold heritage and promote local craftsmanship.
This, she noted will provide customers with unique made-in-Ghana pieces while supporting the local economy.
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