Nigerian musician Joeboy has released his first single under his label, Young Legend Label, established in partnership with Warner Music.

The new single 'Osadebe' comes after the 'Alcohol' hitmaker announced his exit from Empawa Africa where he was previously signed.

Osadebe is a smooth tempo record with themes centred around self-reflection and positive proclamations produced by K-Dreamz.

The song references late Chief Osita Osadebe’s hit single “Osondi Owendi” which was the anthem of the southeast and southern parts of Nigeria in the early 2000s. 

In the song, Joeboy alludes to the fact that he is not running the same race as other artistes and is not moved by the unnecessary comparisons and pressures that come with being a successful artist from Nigeria. 

Joeboy has come under criticism for being a “quiet artist” who stays out of the media’s eye and audience focus.

On Osadebe, Joeboy lets everyone who cares to listen know that he loves his lane and doing things the way he wants. That’s his preferred lifestyle. 

Setting up The Young Legend record Label and signing to Warner Music is a testament to the success Joeboy has enjoyed since he burst onto the scene in 2019.

The musician in an interview said “the fact is, you can do things on your own terms and stay in your lane and achieve the same, if not better, results than other people living loudly. I am my biggest competition, I really don’t care what others are doing. The only person that I’m focused on is me."