Veteran Ghanaian comedian, filmmaker, and media personality, Kwaku Sintim-Misa, popularly known as KSM, has expressed concern over the current state of journalism in Ghana, describing it as cheap, politicised, sensational, and lacking in depth.

Speaking on The Career Trail programme aired on Joy Learning TV and JoyNews, KSM criticised the growing trend of political alignment in the media, which he believes undermines the core values of the profession.

“Unfortunately, in Ghana, journalism has become politicised. Are you an NPP journalist or an NDC journalist? That’s the kind of thing we’re seeing now, and it’s unfortunate,” he said.

KSM explained that this politicisation compromises the integrity of journalism, often covering up the truth instead of revealing it.

He further noted that one of the biggest problems facing the profession is the tendency to chase sensationalism rather than meaningful content.

“The problem is that it’s easier to go for the sensational. It’s easier to talk about petty, mediocre things. And sadly, there’s an audience for that,” he observed.

“Many journalists, especially bloggers, choose that path because that’s where they get attention,” he added.

According to KSM, this shift toward click-driven content has contributed to the cheapening of journalism.

“Journalism has become cheap and sensational, not factual,” he emphasised.

He also attributed part of the issue to the rise of online platforms and social media, where people can freely publish unverified information without accountability.

Despite his concerns, KSM encouraged young people not to be discouraged from entering the field. He urged aspiring journalists to focus on authentic, impactful storytelling that benefits society.

Citing the work of Multimedia journalist, Erastus Asare Donkor, KSM said, “There are still brilliant journalists out there. Look at Erastus Asare, look at the kind of works he is doing. He is a journalist. It is just amazing.”

He advised upcoming professionals to consciously distinguish themselves by upholding truth and purpose in their work.

“Make a conscious effort to set yourself apart. Focus on the kind of journalism that uplifts and informs, not the other way round,” he concluded.