Audio By Carbonatix
She took a brave decision to quit her job as a news anchor two years ago to start the business of making local beverages. Today, Norte Fianu produces and markets thousands of well-packaged beverages.
Her production center is the backyard of her home. Norte graduated from the University of Ghana in 2012 with no business background.
“I had passion for drinks, healthy drinks so I decided to go into the production of sobolo (hibiscus tea)…”, Ms Fianu told Joy Business’ Daryl Kwawu.
Growing up, Ms Fianu had always wanted to do something on her own. She believes she picked it from her parents who are entrepreneurial as well.
“That was the drive, to own something, create jobs and help someone”, she said.
Despite challenges with start-up capital, Ms Fianu was driven by her passion. She now distributes to shopping malls and stores in Accra and Tema and takes orders for social occasions.
Although her business is common, she does not fear competition.
“Competition does not scare me. It’s good for business. It helps me keep the standard and maintain the quality of my products,” Ms Fianu said
Norte has got great plans for the futures. She aims to have “sobolo” dispensers at the reception of most, if not all corporate offices. She also plans to expand and move from her backyard in two years into a bigger production center.
For her, making “sobolo” is not just a business but also to encourage healthy lifestyles among Ghanaians
Latest Stories
-
GPL 2025/26: Dreams FC stage stunning comeback to hammer Eleven Wonders
17 minutes -
Livestream: The Probe examines Kumasi’s looming water crisis
21 minutes -
MTN Ghana gears up to lead Africa’s AI revolution
21 minutes -
Philanthropist Alhaji FuZak donates Da’wah bus to Ambariya Sunni community
29 minutes -
GUTA calls for suspension of Publican AI system over trade disruptions
32 minutes -
TTAG raises alarm over proposed recruitment of 7,000 teachers, demands national posting roadmap
1 hour -
Civilians feared killed after reports of air strike on Nigerian market
1 hour -
Bishop Simon Kofi Appiah installed as new Jasikan Diocese Bishop
1 hour -
Trump’s Strait of Hormuz blockade threat raises risks and leaves predicaments unchanged
1 hour -
US Court backs extradition of former MASLOC CEO Sedina Tamakloe-Attionu to Ghana
2 hours -
Seven arrested as NAIMOS dismantles illegal mining camp, seizes firearms at Boin River
2 hours -
Fire erupts at Madina Ritz Junction, destroys multiple wooden structures and containers
2 hours -
Daniel-Kofi Kyereh returns from long-term injury, registers assist for Freiburg U23
2 hours -
Knifeman calling himself ‘Lucifer’ slashes three at NYC’s Grand Central
2 hours -
Brands are built from within to without Â
2 hours