KFC Ghana (a member of the Mohinani Group ) has partnered Vida Café to donate items worth ¢15,000 to the aged and the sick in the creative arts industry.
Items include bags of rice, oil, tin tomatoes, and other foodstuffs.
According to KFC and Vida Café, this is their way of giving back to society.
Acting President of the Musicians Union Of Ghana, MUSIGA, Bessa Simons indicated that the Union was concerned about the veterans during the coronavirus pandemic, hence the gesture is much appreciated.
Minister of Tourism, Creative Arts, and Culture, Barbara Oteng Gyasi extended appreciation to the donors for their support.
“The impact on the aged is severe. We appreciate what companies are doing for the creative arts industry. We want to take the steps to support the current people so they don’t go through what the aged went through. This will enable them to take care of themselves in the future.
“We are appealing for more support whilst they work to put the proper structures in place.
“We are also working on an insurance policy for practitioners in the industry. The current artistes will get the necessary support from now,” she said.
Mrs. Barbara Oteng Gyasi said she was hopeful of a great year, until coronavirus became a pandemic.
She is, therefore, urging all industry players to take advantage of the virtual space and social media platforms available.
“Use creative means to do great things to be able to put out the best when Covid-19 is over. The virtual space should be taken advantage of even though the industry will not derive much but they will support and make things happen for the industry,” she advised
President of the Creative Arts Council, Mark Okraku-Mantey also thanked the donors for their support for the industry. He asked institutions not to only focus on musicians but actors, as well as other sectors of the creative arts industry.
Other personalities present included, former Musiga President Diana Hopson, Administrator of Musiga Ahuma Bosco Ocansey, Scretary of the National Film Authority, Juliet Asante, Veteran musician Pat Thomas, Dela Hayes, Dr Mary Ghana and others.
Acting President of Musiga, Bessa Simons said the donation will be distributed equally among the aged, not leaving out those outside the capital, Accra.
The Covid-19 pandemic has brought the creative arts industry to a halt, thereby, making industry players lose a lot of money and revenue since there are no more concerts or movies.
Most industry players have had to resort to online means of entertaining their fans and showbiz lovers.