Michael Grantson is the Country Head for Kirusa in Ghana. In an exclusive interaction, he reveals pungent lessons about life, the prospects and rate of adoption of technology in Ghana, how businesses can leapfrog their communications using Kirusa.
Mr. Grantson earned a Marketing Degree from the Central University Ghana and a Post Graduate Diploma from the Chartered Institute of Marketing from the United Kingdom and he has been working for 18 years.
Mr. Grantson describes himself as follows: “I am very passionate about my work, extremely ambitious and driven. Also, I like to be organized and result oriented. I’m a people’s person and an excellent communicator who enjoys public speaking. I tend to make friends quite easily. I am also very passionate about God and my family. People are central to every organisation’s success and in many cases they determine the fortune of establishment, hence, every manager needs to be people-oriented and every business must reach out, with people in mind.”
His 18 years of work experience
I have been working for the last 18 years, of which the last six years have been at top-level management. My experience spans in varied fields such as Advertising, Technology Sales, Mobile Financial Services (MFS) and Telecommunications. I think my time with Mobile Financial Services has been quite unique in my work experience. Mobile wallets saddled with SMS notification has brought about a paradigm shift in the deployment of financial services and greatly deepened financial inclusion to the underbanked. In a nutshell, Fintech has single handedly, supported the drive of most of the Sustainable Development Goals (SDGs).
His view on the Ghanaian Technology/Telecom Space
My experience in the tech space has mainly been with the telecommunication and fintech space. Technology has led to a significant change in the financial sector, we are seeing now. Today, Ghana is the fastest growing mobile money market in Africa due to technology advancements. I personally think the biggest enabler to business efficiency and productivity in every enterprise is through technology. The long-term benefits of investing in technology far outweigh the installation cost and its operation.
And how Kirusa contributes to the Tech/Telecom Space in Ghana
Kirusa Konnect is one of the services that Kirusa Ghana offers. It is a cloud-based Communications Platform as a Service (CPaaS) is poised to bolster customer engagement for enterprises in Ghana. It supports businesses with the most appropriate communication channels and services which enable them to connect with and reach out to more customers effectively. I think Kirusa Konnect will be critical in providing businesses in Ghana with capabilities to engage with their customers over mobile channels through messaging, voice and rich media tools. The self-serve portal facilitates instant, two-way and interactive communication allowing businesses to conceive, execute and monitor customized communication campaigns. It is safe to say that Kirusa simply works.
Kirusa can help in the following ways:
b. Healthcare – We are also very involved in Healthcare field. Our systems are being used to notify customers of the expiry of their medication and when they will run out
I think the creation of awareness is very critical, from knowing about a product to becoming frequent users of that technology. Developers should never forget to get the opinion of the “will be users” of the technology they are building and inculcate it into their product development.
Optimistic about the future of technology in Ghana
I think a lot of development is being done without the users’ involvement and this makes adoption after deployment quite difficult. I feel as if we should get a lot of feedback from user groups during the User Acceptance Testing (UAT) stage, in order to make technology acceptability easy and immediate after deployment.