With a rich heritage that stretches back 150 years, iconic Italian brand, MARTINI, makers of the world’s leading vermouth and favourite Italian sparkling wine, is launching a new campaign in Ghana to celebrate its 150th Anniversary.

The brainchild of salesman Alessandro Martini, Liqueur Luigi Rossi and accountant Teofilo Sola, Martini stands amongst the world’s most modern megabrands and has an unrivalled heritage of exceptional liquids and rich culture.

The penchant for making and running with opportunities, is something that recurs often in MARTINI history, whose tagline, “Luck is an attitude” embodies this value.

The Anniversary

As part of its 150 Anniversary celebration, MARTINI will be offering Ghanaian consumers exciting opportunities to experience the magic of the brand. It will also be an opportunity for consumers to enjoy MARTINI RoyaleTM, the refreshing and stylish new way of drinking Martini.

To make a Martini Royale Bianco, you just have to fill a glass with ice. Add 50% Martini Bianco, 50% Martini Sparkling Brut, a squeeze of lime and a sprig of mint. Then enjoy.

To make a Martini Royale Rosato, fill a glass with ice. Add 50% Royale Rosato, 50% Sparkling Brut. Squeeze an orange wedge, and drop it in as a garnish. Then enjoy.

Martini will also be welcoming Ghanaians to join them for a refreshing MARTINI RoyaleTM at one of several Martini Royale Terrrazzas in Accra.

The anniversary will also unveil a new brand ambassador in the coming days, and in December, Ghanaian fans will have the opportunity to attend the once-in-a-lifetime MARTINI 150 Anniversary event in Accra.

The Future

As it looks forward to the next 150 years and beyond, MARTINI will continue to win fans and loyal consumers through its ongoing drive to deliver excellence.