MTN, a cellular phone company, is investing over GH¢25,000 (¢250 million) in this year's Yam Festival celebration of the Asogli State. Mr. Admiral Abbey, Events and Sponsorship Coordinator of the company, said this at Ho when he presented GH¢500 (¢5 million) and MTN souvenir items worth GH¢5000 (¢50,000,000) to the chiefs and people of the Asogli State in support of the festival on Friday. The souvenir items include, baseball caps, radios, wall clocks and pens. The company is also posting a half page press advert to publicize the festival. Mr. Abbey said the company believed that one of the passions of their customers was their festival and that was why the company were proud to be supporting the festival. He said the festival was unique as it tells about the heritage and rich custom of the people of the Asogli State. Mr. Abbey said the company had lined up events to connect with its customers including street carnival and promotional activities. Togbe Howusu XII, Avafiaga (Warlord) of the Asogli State and chairman of the festival planning committee who received the items, said the people were thrilled by the support of the company. He said the festival was to thank God for His support and protection during the farming period and also for farmers to make merry. The month long festival, which is on the theme 'Attitudinal change for development in the next 50 years’, would be climaxed by a grand durbar of the chiefs and people on September 29. Source: GNA