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MTN Group scooped two awards for innovation and market leadership in Africa at the 2011 Africa Com Awards in Cape Town, South Africa.
The telecom giant was decorated with the ‘Best Network Improvement’, for the Long Term Evolution, LTE pilot test in Gauteng province, and ‘Best Marketing Campaign’ for its ‘Bow Wow for MTN Zone’ marketing campaign.
Reports from Cape Town said MTN Nigeria was also nominated for the Rural Telecoms Award for Rural Telephony Business while MTN Uganda was also a nominee for Rural Internet Cafes projects.
MTN was shortlisted for six of the eleven awards categories, with MTN South Africa vying for four awards - Best Network Improvement Award, Changing Lives Award, Customer Service Excellence Awards and Best Marketing Campaign.
MTN Group was also shortlisted for the Best Pan Africa Initiative for Mtnfootball.com.
MTN Group Chief Commercial Officer, Christian De Faria, added that the group was immensely proud of the two awards , saying that, “ we are equally filled with pride to have been shortlisted for a total of six awards across four areas of our business.
He said for MTN, these awards are an important recognition of the tireless efforts put in by MTN subscribers and our partners across the continent to bridge the digital divide in the countries we operate.
MTN South Africa’s Chief Marketing Officer, Serame Taukobong was quoted as saying “MTN is ecstatic to have once again gained this important recognition. These awards go to thousands of MTN employees, our partners and customers who shared the MTN vision with us and ensured that our objectives are realised.
“The accolades are further affirmation from the industry and our customers that we are on the right track and need to cement the work we have been doing to provide our customers with the seamless experience they have come to expect from MTN.”
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