The Executive Chairman of Nationwide Medical Insurance (NMI), Nana Awuah – Darko Ampem II, has urged employees to consider the healthcare needs of individuals and families and provide them with affordable health insurance policies.

According to him, this will enable NMI to achieve its vision of, becoming the dominant financier of healthcare services in the private medical sector.

Nana Awuah – Darko Ampem II stated that private health insurance should not be the preserve of the rich or elite, but also people from less privileged backgrounds and underserved communities. He indicated that this can be made possible by leveraging technology.

'People from all walks of life especially in the retail sector should have health insurance. Between pension, life, and health insurance, health insurance is the most important because is what you need to stay healthy in your active years and even during your pension. This vision is possible and it can only be accelerated by leveraging technology.' He said

He entreated employees to believe in the Nationwide vision and see themselves as agents to cause that dream to be realized. He further thanked employees for their dedication and hard work towards the success of the company

Nana Awuah – Darko Ampem II made these remarks at the launch of the Brand Awareness Campaign organized to help improve knowledge of the NMI brand to employees, and also to help them understand and appreciate the brand's purpose, vision and values.

The campaign was to drive conversations on building a vibrant and thriving internal culture defined by NMI values.

The Chief Executive Officer of Nationwide Medical Insurance, Nancy Ampah, said that Nationwide Medical Insurance is a forward-looking company and even before the advent of universal health coverage, the founders of the company were driven by the need to provide access to quality and affordable healthcare on the vehicle of insurance.

She told employees to see themselves as part of a company which aims to make a difference in society, the lives of its subscribers and the industry as a whole. 'We will continue to sustain this drive and together build a culture that puts our values into action and serves everyone', she added.

CEO of Strategic Communications Africa Limited (Stratcomm Africa), Ms Esther A N Cobbah, who spoke on the responsibilities of employees as brand ambassadors of NMI advised each staff of NMI to be an embodiment of what NMI stands for. She said, “As brand ambassadors of NMI everything you do should reflect the NMI Brand promise of dependability.”