Global movement- The Mic Africa has through its founder and CEO of AMP Global Technologies, Derrick N. Ashong, “DNA,” –has built a Digital Media platform, Take Back The Mic (TBTM), that is powering the launch of the first music competition format born in Africa and exported to the world.
In a Press Release, the organizers of the competition also disclosed that the TBTM app rewards consumers with Ad-Supported Mobile Data for discovering and amplifying the hottest new content.
Find details of the presser below:
A Global Movement, THE MIC: AFRICA
New Digital Platform Launches Competition to Highlight African
Talent and Reward Fans with High-Speed Mobile Data
Global – Founder and CEO of AMP Global Technologies, Derrick N. Ashong, “DNA,” –has built a Digital Media platform, Take Back The Mic (TBTM), that is powering the launch of the first music competition format born in Africa and exported to the world.
The TBTM app rewards consumers with Ad-Supported Mobile Data for discovering and amplifying the hottest new content.
This December, Derrick Ashong’s two-time Emmy finalist digital series, “The World Cup of Hip Hop,” will evolve into the first-ever multi-platform TV format born on the African Continent. Appropriately named, The Mic: Africa is a music competition and docu-series that connects African music, arts and culture with a new generation of fans worldwide. The show will air in early December with a finale on January 3rd. Today, fans have used the Take Back the Mic app to select 18 semi-finalists among young artists from Rwanda, Ghana, Kenya, South Africa, Nigeria, and Mauritius. Discover the semifinalists at www.takebackthemic.com
At a time when a global pandemic has created new barriers to travel and cultural exchange, while renewing focus on systemic injustices facing people of color, The Mic: Africa brings communities together to celebrate the global impact of Hip Hop culture.
DNA says “for a long time I’ve wanted to build a digital media ‘echo-system’ that allows content creators to own their narrative and connect directly with their fans around the world. But I never imagined it would be a global pandemic that would finally prove the case that culture knows no borders. Hip Hop culture IS global youth culture, and people around the world have embraced, transformed and made it their own. At the same time, we’ve seen a generational uprising demanding justice from the US to the UK; from Colombia to Nigeria, and Hip Hop culture has provided the soundtrack to this movement for change. With The Mic: Africa we are amplifying the voices of young creatives with something to say to a world that may finally be ready to listen.”
With a powerful mix of music, dance, visual art and multilingual rhymes, these artists embody the new faces of Hip Hop across the continent. Africa has been underestimated on so many levels, for far too long. By combining a team of world-class filmmakers in each country, with electrifying local talent ‘crowdlit’ by passionate fans in a compelling app experience, The Mic: Africa is amplifying a different vision of African creativity and innovation. Simultaneously, they are leveraging the reach of a new TV format with the power of a new technology platform, to onboard a generation onto the internet by allowing them to earn mobile data, while discovering and amplifying world-class talent to new audiences.
“Our team at AMP Global is committed to expanding internet access and creativity for communities around the world,” continues Ashong. “The Mic: Africa would not be possible without our regional partners across the continent: Megalectrics in Nigeria, The MultiMedia Group in Ghana, Royal Media Services in Kenya, the Rwanda Development Board and Rwanda Broadcasting Agency, and our first telecom partner 9Mobile in Nigeria.”
The General Manager for the Adom Brands, the Multimedia Group Limited, Abdulai Awudu says, “We are super excited that we can join forces with a brand that takes interest in the talent of the youth to create an avenue for the world to experience them. We are particularly happy about this partnership as it would offer the ordinary Ghanaian youth the platform to showcase their talent and our rich Ghanaian traditions to the entire world”.
The Mic Africa will be telecast on Joy Prime on Multi TV, also available on DSTV 281, GoTV 180 and all digital TVs.