Former Nigerian footballer, Nwankwo Kanu has signed as a Global Ambassador for a crypto-led sports betting site Sportsbet.io.

The legend joins others stars on the crypto-led company’s roaster which comprises hip-hop figure-heads King Kaka, Tekno Miles and Cassper Nyovest.

King Kanu, affectionately known as Papilo to his millions of fans, won Olympic Gold with the Super Eagles as well as lifting the Champions League with Ajax and the Premier League with Arsenal during a memorable career.

The deal with the company is for 4 years where Kanu will feature across a range of promotions and special activities.

Global Ambassador for Sportsbet.io, Nwankwo Kanu said“signing for Sportsbet.io was the perfect opportunity to join the crypto revolution. I’ve already seen how crypto can be a force for good in our world, with the Kanu Heart Foundation receiving significant Bitcoin donations. I will be working closely with the team at Sportsbet.io to help spread the word.”

Head of Africa at Sportsbet.io, Albert Climent said:“Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an absolute honour to see him join Team Sportsbet.io. More people around the world are learning that the best way to bet is with crypto. Keep posted for some very special promotions involving Kanu and our other fantastic ambassadors.”

Last month, the crypto-based company hosted a special ‘Ahead of the Game’ event in Lagos, Nigeria, where more than 400 people, including Kanu, watched Arsenal take on Manchester United in the Premier League. As part of a 1 BTC giveaway at the event, a 250mBTC donation was made to the Kanu Heart Foundation.

Founded in 2016 as part of Yolo Group, Sportsbet.io is the leading Bitcoin sportsbook. It has redefined the online betting space by combining cutting-edge technology, with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.

Principal sponsors of English Premier League team, Southampton FC, and official betting partner of Arsenal FC, Sportsbet.io provides an expansive range of betting action across all major sports and eSports, offering players more than 350,000 pre-match events per year and comprehensive in-play content.