NSIA Insurance Ghana is rolling out a series of activities aimed at simplifying the experience of purchasing insurance and redeeming insurance claims among Ghanaians.  

This involves both online and offline activations such as tit-bits, games, quizzes and trending activities that seek to demystify insurance among the uninsured in the country.

Dubbed “Insurance Made Easy” campaign, the initiative takes effect from July 1, 2016, to enable the public to enjoy hassle-free insurance services from NSIA. 

The company is spearheading this in the industry to instill the culture of insurance among the youth (under 30 years) and thereby help address the apparent public apathy towards insurance.

The Managing Director of NSIA Insurance, Mrs. Mabel Nana Nyarkoa Porbley noted, the move is geared towards changing the generally negative perception that insurance is a mere commodity rather than a necessity for financial management and planning for the future.

“Insurance is so much more than just a guarantee of compensation; it is about rebuilding and restoring hopes. By launching this campaign, we seek to assure our existing and prospective clients of our commitment to deliver comprehensive services promptly with our online and streamlined processes as well as claims payment to customers” she said

Mrs. Porbley added NSIA is poised to reposition itself as a leading insurance company in the country by whipping up interest in insurance among the over 5 million internet users with this campaign. According to her, the company is in this bid introducing a new mascot, N’sia onto the Ghanaian market to provide that friendly face for the campaign.

“We are introducing in the Ghanaian insurance industry, a fresh face and character who represents the everyday Ghanaian to walk us through insurance the NSIA way – making insurance easy. He is Vibrant, Youthful, Bold, Innovative and Tech Savvy.  NSIA is here to make insurance easy! To be bold innovative and tech savvy just as its N’sia character,” she concluded.

NSIA is targeting to reach millions of Ghanaians in the process and significantly increase insurance patronage by the end of the year.