Ogilvy Africa has announced the creation of a new strategic initiatives role to drive its growth agenda. This is part of the agency’s transformation strategy.
They aim to create growth platforms for Ogilvy’s clients and people, furthering the firm’s position as the market leader in the Sub-Saharan Africa region.
Making the announcement, Ogilvy Africa CEO, Vikas Mehta said, “In a region like ours, clients often have to make tough choices between width and depth of competencies available with agencies in every market. With this role, our goal is to make the best of Ogilvy Africa available to our clients, irrespective of geography.
“For our business, this role will be instrumental in creating growth engines for the agency through portfolio expansion, product innovation and partnerships. This is an exciting time for Africa, and Ogilvy Africa as we evolve a connected offering for a connected world.”
The strategic initiatives office will work with Ogilvy Africa’s key clients in creating custom One-Ogilvy solutions, that are built around their current needs and future goals.
The role also entails further strengthening Ogilvy Africa’s reputation as the leading agency network on the continent. This includes driving innovation and thought leadership in areas that are shaping the industry.
Commenting on her appointment, Miss Ngatia said, “I am excited and truly grateful to Ogilvy Africa for entrusting me with this position. I hope that together we shall create growth platforms for our clients and people and further propel this remarkable brand’s position as a leader across the region”
Adds Mehta, “We are delighted to have found someone from within the Ogilvy Africa bench to play this crucial role. Through her years of experience in the industry, Anne (or Peanut as she prefers being called) has worn many hats and seen the world of marketing from several lenses.
“She has deep empathy for pain points of clients and agencies alike while being able to see the big picture of opportunity. We’re delighted to see her wings spreading across the continent.”
- Kasoa murder: Spiritualist is a nursing mother of a 2-week-old baby – Police
- Prince Philip has died aged 99, Buckingham Palace announces
- Rapper DMX has died at age 50
- There’s no such thing as ‘spiritual money-doubling’ – Kwaku Bonsam warns
- Over 300 workers of Aviation Handling Services sent home
- Streetism in Ghana is a lucrative business where beggars are trained – PhD student at UG
- Father allegedly burns his 3-year-old baby for disrespecting him
- JoyFM’s Doreen Andoh shares how series of unfortunate events led her into broadcasting
- Men passing romantic comments about women at work is sexual violence – Lawyer
- I only request animal sacrifices to solve problems, not human parts – Kwaku Bonsam
Prince Philip: World leaders and royals send heartfelt sympathy
Prince Philip: Royal fans in Harry and Meghan’s US home town hope rifts can be smoothed over following duke’s death
Africa hit with delays in AstraZeneca vaccine supplies
Passengers burnt alive in DR Congo bus crash
Managing Director of Tesah Capital urges Ghanaians to cultivate habit of investment
Mitigate investments risks, ask questions of fund managers – Dr Elikplimi Agbloyor advises investors
BBC flooded with complaints over Prince Philip coverage
Kwame Pianim urges young people to invest in financial markets
Livestream: Newsfile focuses on new Land Act
Guinness Ghana champions ‘Progressive Portrayal’ of women in media, advertising and entertainment industry
Philip was a natural leader but always fulfilled his sense of duty, friend says
Prince Philip: Gun salutes planned across UK after Duke of Edinburgh dies aged 99
Take Covid-19 seriously – WHO warns Ghanaians again
We don’t need new laws, we need enforcement – Adjei Dwomoh on ‘get rich’ schemes
Pragmatic steps needed to advance professional development of female teachers