Director and producer, Peter Sedufia, is calling for more distribution platforms and services for Ghanaian movies.
According to him, filmmakers in the country are producing the best of movies, but, the lack of distribution companies to sell these movies on a larger scale across the world has contributed to the industry’s setback.
Speaking with JoyNews’ Becky, Mr Sedufia said, “the only thing that they need is someone who calls himself or herself a distributor and say ‘I want to take your movie and put it out there for people to buy’.”
Peter Sedufia is currently making news since he released his much-anticipated movie ‘Aloe Vera’.
This movie follows two other successful movies which made it onto Netflix earlier this year, Keteke and Sidechic Gang.
The director in an Instagram post revealed that with Aloe vera, he had to buy land in Dabala in the Volta region to build his set for the movie.
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IT’S A WRAP FOR #ALOEVERA!!! Making of this film has been an emotional journey for me. It all started with so much excitement of creating a community for a dream film. After 4 to 5 visits by the BBC, a visit by the Forbes, and another visit by the 33 & Me team from Mexico/Switzerland, we were sure it was a good start for us. The plan was to film for 12 days and have 3 days clear for footage review, shot pick-ups and packing to leave. But, that didn’t go as planned. From the very first day we shouted “Action”, the rains also responded. We didn’t have the financial means to afford an in-depth review of the weather forecast in our filming location by the meteorological service before principal photography, so, we resorted to the reports of the town folks who confirmed that September is a sure holiday for rains. In sharp contrast, we were hit by minor rains almost everyday which left the grounds always muddy and difficult to film on. We could go almost a whole day of sunlight without filming, waiting for some dry lands to surface. By Day 4, we had missed close to 2 days of filming schedule, which would go into extra days. Then came the heaviest downpour the morning of day… It submerged the entire location and our structures. I remember shooting only two scenes that day at night. After this incident, we were behind schedule for about 5 days. This was day 14 of our original 15 days schedule. By day 15, our budget was exhausted as planned but with an incomplete film. We had locked down two big hotels for both our large size cast and crew. Each day, our expenses for accommodation, welfare and transport, as well as rented equipment, props and other logistics kept increasing as we tried to make up for the lost days. At this point, we’ve started running into deficits. My spirit and morale kept drowning as the debts increased. I would wake up early morning before call time, considering so many exit plans, but none. Then, I told my wife, my producer and my PM and few cast that I want to call the shoot off. I wanted to put it on hold, go look for money and come finish up… TO BE CONTINUED…
He revealed that he and his team had gone through many challenges including experiencing flooding that trashed their set and delayed their shooting.
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…Then, I told my wife, my producer and my PM and few cast that I want to call the shoot off. I wanted to put it on hold, go look for money and come finish up. Surprisingly, none of them agreed for me to do so. They thought a call off would be the beginning of an end for a very visionary project. While I was worried about them, they were rather concerned about my state of mind and wellbeing. They took up the challenge to look for money in their own capacities, just to ensure the production did not stop. Although our daily expenses were so much, their interventions brought some ease while we tried to finish the shoot. Then, one morning, I woke up to the news of my mum being rushed to the hospital, but, with the assurance that she was going to be well. I gathered strength from all these down moments and got on set to make this film happen and make her proud. Two hours later, I got another call from my brother… my mother is dead! I was totally blank for a moment. I’d never felt like finishing the shoot so quickly to go home than that day. But, we’d have to wrap up the entire shoot in two more days and say goodbye to Dabala, then, I could go and mourn my dead. On the final day of shoot, my strength was tested again. Every footage we shot that morning till afternoon was lost from the hard drive during copying. I followed up to confirm from DIT, and it was true. This really got to me. I took a moment, went to a quiet place and cried out all the pains I had concealed for this long. I became mentally unstable to be creative about anything. Finally, my producer agreed with me; that was the point I needed a break away from the film to find myself again. The entire cast and crew couldn’t agree less. So, we took a two week’s break to reset ourselves, while I deal with planning my mum’s burial… TO BE CONTINUED…
In the interview with Becky, he urged people to invest more in Ghanaians content and producers like himself who are willing to go the extra mile to serve people with quality content.