The Chief Executive Officer (CEO) of The Luckiest *712#, Dennis Adutwum, has described the JoySports Invitational Tournament as a powerful platform for networking, brand exposure, and business growth, urging more companies to participate.

Reflecting on his company’s participation during an interview on the Joy FM Super Morning Show with Muftawu Nabila Abdulai, Mr Adutwum revealed that the tournament translated directly into sales and wider product awareness for The Luckiest *712#.

“It was amazing. We had some sales people there doing activation on the ground. There were a lot of people and on the day our sales shot up, which is very good. Then we got other people that learned about our products. So it’s something that I recommend for every organisation,” he said.

According to him, the tournament provides a rare blend of sport and corporate engagement that allows companies to interact with prospective clients in a relaxed but competitive environment.

“Next year, I hope to see a lot more organisations join the competition. Based on what I experienced, the next edition will be even more competitive. I have to get back to the training ground and I encourage all my colleague CEOs to start training now,” he added.

Mr Adutwum also used the opportunity to remind the public of The Luckiest *712#’s end-of-year package.

“We are giving away ¢2.5 million come December to the luckiest ticket holder. Just dial *712#, follow the prompt and buy any ticket from any of the communities and in December you’ll win something amazing. We are encouraging everybody to participate,” he said.

For him, the JoySports Invitational was not just about competition but about building lasting business connections and driving impact.