Massive crowds and eager shoppers poured in their numbers at the Ghud Park, Accra Mall, as the Ecobank-JoyBusiness SME Fair 2025 commenced in grand style today, Friday, October 31.

The much-anticipated event has instantly transformed the venue into a frenetic retail and economic powerhouse, signalling the biggest SME trade convergence of the year.

The three-day economic empowerment bazaar, running through to Sunday, November 2, features an unprecedented assembly of over 160 local small and medium-sized enterprises (SMEs), all determined to make their mark.

The Fair is proving to be a paradise for shoppers, offering irresistible value for money from 8am to 8pm.

Participants are being treated to mega sales with staggering discounts ranging from 10% to 50% across a dazzling array of products.

The fair, powered by the Multimedia Group Limited with JoyPrime leading the public engagement, is fully stocked with essentials and luxuries alike, including:

• Retail & Home: Footwear, clothing, high-quality detergents, household items, and electrical gadgets.
• Beauty & Wellness: Specialised hair products, cosmetics, and personal care items.
• Agribusiness & Food: A wide range of food products and processed goods.
• Service Sector: Financial institutions, service providers, and sector stakeholders offering consultations and packages.

Beyond the deep discounts, the Fair is showering patrons with freebies as part of its promotional drive.

Uniparco Company Limited is treating attendees to complimentary services, including FREE hair washing, perming, and retouching sessions!

Not to be outdone, Ultimate Glamour is featuring FREE makeup sessions, with many other vendors offering juicy and irresistible promotions designed to maximise consumer engagement.

The sheer number of participants underscores a crucial trend and the heightened drive among Ghanaian entrepreneurs to access new markets, secure financing, and adopt essential digital solutions for scaling.

The Fair is operating for an extensive 12 hours daily (8 am to 8 pm), maximising the engagement window between businesses and consumers. This intense concentration of entrepreneurs, consumers, and financial institutions has instantly transformed the Ghud Park into a temporary economic hub, generating immediate business activity and laying the groundwork for significant future deals and partnerships.

The Ecobank-JoyBusiness Fair understands that serious business requires serious entertainment. The energy and excitement levels are guaranteed to be high throughout the weekend, ensuring the crowd stays engaged from morning till evening.

The main stage will host thrilling live musical performances from some of the industry’s heavyweights:

• Keche: The sensational duo is set to perform their biggest hits.
• Tulenkey: The popular rapper will deliver a high-energy show.
• Perez Musik: The acclaimed gospel artist will provide a spirit-lifting session.

The electric atmosphere is sustained by continuous performances, DJs on rotation, and the constant hype of MC Dalinton, reinforcing the Fair’s position as a calendar event that flawlessly delivers both economic opportunity and widespread public engagement.

 The fair is running all weekend and is a must-visit for families and business owners alike!

The fair is proudly sponsored by Ecobank, the Pan-African bank, and supported by major sponsors including MTN, Sintex Tank, Wintiz Special Gari Mix from JW Foods, Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes.