To celebrate this year’s World Oral Health Day, Pepsodent Ghana has launched the Brush, Story, Sleep Campaign - an initiative that promotes merging bedtime brushing and storytime in order to help parents and Ghanaian children to establish a happy and healthy bedtime routine.
The Brush, Story, Sleep campaign is based on “The Adventures of Little Brush Big Brush” storybook and a night-time brushing calendar.
The idea is to make brushing before bedtime a fun and exciting activity for children in Ghana and across the world.
Over the years, Pepsodent has been observing World Oral Health Day through grand durbars of schoolchildren, Brush Day and Night school programmes and free dental check-ups, in collaboration with the Ghana Dental Association, the Ministry of Education and the Ministry of Health.
Numerous lives have been directly and indirectly impacted through the brand’s educative activities in schools, communities and high-level stakeholder engagements.
Every year on World Health Day, Unilever organizes a worldwide competition to reward countries for promoting good oral care. Pepsodent Ghana and its collaborators have won the World Oral Health Day Global Competition for three consecutive years, since 2017. The brand has also won the Chartered Institute of Marketing Ghana awards for Brand Activation of the year 2017 and 2018, a record yet to be beaten.
This World Oral Health Day 2020, in order to prevent the risk of COVID 19, Unilever Pepsodent has suspended all activities that involve physical gatherings.
However, as an innovative and forward-thinking brand, Pepsodent will keep the oral health message alive this World Oral Health Day by engaging families with Brush, Story, Sleep.
It will be made available through online mediums as well on national TVs, to give Ghanaians the chance to enjoy night brushing while they take the precautionary measures needed to stay safe as the world combats COVID-19.
Latest Stories
-
Herman Suede is set to release ‘How Dare You’ on April 24
3 hours -
Heal KATH: Kuapa Kokoo, Association of Garages donate 120k to support project
3 hours -
KNUST signs MOU with Valco Trust Fund, Bekwai Municipal Hospital to build student hostel
4 hours -
The influence Ronaldo has on people, Cadman Yamoah will have same on the next generation – Coach Goodwin
4 hours -
Gender Advocate Emelia Naa Ayeley Aryee Wins prestigious Merck Foundation Awards
5 hours -
South Africa bursary scandal suspects granted bail
6 hours -
Ecobank successfully repays $500m Eurobond due April 18
6 hours -
Re: Doe Adjaho, Torgbui Samlafo IV, call for Unity among Paramountcies in Anlo
6 hours -
Extortion and kidnap – a deadly journey across Mexico into the US
6 hours -
Rihanna says fashion has helped her personal ‘rediscovery’ after having children
6 hours -
Development Bank Ghana targets GH¢1bn funding for commercial banks in 2024
6 hours -
Shatta Movement apologises to Ghana Society of the Physically Disabled after backlash
7 hours -
Sammy Gyamfi writes: Tema-Mpakadan Railway Project; A railway line to nowhere
7 hours -
Bright Simons: Is the World Bank saving or harming Ghana?
8 hours -
CAF Cup: RS Berkane banned from entering Algeria because of a map of Morocco with its Sahara
8 hours