Prudential Insurance has announced the appointment of Emmanuel Mokobi Aryee as the new Chief Executive Officer for Africa to oversee the operations of Prudential in its eight African markets.

The appointment, seeks to centralise Prudential’s operations in Africa as well as strengthen and grow the business in markets where it currently operates

Commenting on the appointment, Solmaz Altin, the Prudential Managing Director, Strategic Business Group, said, he was pleased on Mr. Mokobi Aryee's new role, noting that it will take effect on January 1, 2023 based at the Africa regional hub in Nairobi.

“Africa is a strategic growth driver for our group, building the talent and capacity to drive the next level of business growth is key and will foster greater efficiency and effective decision making to help us deliver on our purpose of helping people in Africa get the most out of life by making healthcare and financial security more accessible and affordable’’, Mr. Solmaz added

Currently, Mr. Mokobi Aryee is the Regional Chief Executive Officer for two regions: East & Central, as well as West & Southern Africa.

Mr. Mokobi Aryee is a well-known industry veteran, with more than 29 years of experience of commercial leadership in Africa. His past experience includes turning around businesses on the African continent, moving Prudential to the number one market position in some of our countries, and gaining recognition as an innovative player.

Over the years, he has nurtured employees and created room for talent to thrive.

Africa is a continent with great potential. Data from Swiss Re Institute ranks the continent as the second-fastest growing insurance market in the world after Latin America, with a total value of $68 billion. Yet, Africa has a large uninsured population as reflected in the low insurance penetration levels currently at 2.8 percent.

This points to significant headroom for expansion of the underwriting market, also given the population is expected to double to 2 billion by 2050.

As a purely Asia and Africa-focused business, we are investing in people and technology to build the capacity to serve more customers on the continent.

Today, Prudential serves over 1.7 million customers in Africa through a distribution network of more than 13,000 agents and 600 bank branches. Since we started the Africa journey in Ghana in 2013, we are now present in eight countries – Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.

"We are confident that the Africa business will continue to thrive under the stewardship of Mokobi", Mr. Mokobi.

Prudential PLC provides life and health insurance and asset management in Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. It protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 19 million life customers and is listed on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S) and New York (PUK).

Prudential is however not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

It has insurance operations in eight countries in Africa: Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo Uganda, Zambia and Nigeria.  With over 1 million customers, Prudential Africa works with over 11,000 agents and six exclusive bank partnerships, with access to over 600 branches, to bring value-added insurance solutions to its customers.