Prudential Bank has been adjudged the Best Bank in Customer Experience Management at the 2025 Africa Bank 4.0 (West Africa) Awards ceremony held in Accra, Ghana.

The awards ceremony organised by the internationally acclaimed BII World and hosted by ICPS of the HPS Group recognised Prudential Bank for its stellar performance in customer experience over the years. The ceremony, which saw Bankers, FinTech operators, regulators and other tech-oriented individuals across West Africa attending, was held in Accra in February. The latest recognition by BII World makes it the third reputable organisation to recognise PBL’s excellence in customer service delivery in the last three months.

The Chartered Institute of Marketing, Ghana (CIMG) in December 2024 awarded the Bank CIMG 2023 Best Bank in Customer Satisfaction – Consumer Banking; CIMG 2023 Five Star Bank in Customer Satisfaction – Business Banking; as well as Five Star Bank in Service Quality – Business Banking at its Customer Service Awards.

This feat was followed by the recognition at the 18^th Connected Banking West Africa Innovation and Excellence Awards 2025 held in February where the bank picked the Excellence in Customer Experience award.

Commenting on the hattrick of institutional recognitions, Executive Director for Retail and Commercial Banking, Ebow Quayson said the recognitions were a testament to the Bank’s passion to make the customer the centre of its activities.

“At Prudential Bank, we live customer centricity. It is not a lip-service. Our Team embodies this through deliberate actions inspired by the Bank’s values and thus go the extra mile to ensure customers and stakeholders get beyond measure experience in their dealings with us. The recognitions from these reputable organisations are consistent with what is on the ground at our touchpoints,” he said. The awards climaxed the 2025 edition of the Africa Bank 4.0 (West Africa) Summit organised by BII World and BII Finance. The Summit saw players in the banking and FinTech industries discussing ways of collaboration, adopting synergies for financial inclusion and ensuring cyber safety for the public, among others.