Award-winning online journalist Kobby Kyei has recounted how three key media personalities, Sammy Flex, KSM, and Sister Sandy, played pivotal roles in his rise in the creative industry.

Speaking on The Career Trail on Joy Learning TV and Joy News, blogger Kobby Kyei recalled how Sammy Flex, then Shatta Wale’s manager, spotted him on Facebook and recruited him as a pundit on Zylophone FM, a move that gave him his first breakthrough.

“So I was on the radio Monday to Friday. That time, I was still struggling in the blogging space, going up and down. But because radio was big and people were tuning in, I needed to invest my energy into that. The creative industry also got to know the name Kobby Kyei beyond social media,” he recalled.

Through that exposure, he began building contacts with A-list musicians and celebrities who frequently passed through the studio.

“Big shout out to Sammy Flex,” he said. “He introduced me to the industry. That was where I met Shatta Wale, Stonebwoy and many others who came to the studio,” he acknowledged.

Kobby Kyei also described his appearance on the KSM Show as another turning point.

The celebrated satirist and broadcaster, he revealed, was the first to feature him as a blogger.

“KSM told me I was doing something different. After interviewing me, he gave me a segment called ‘Trending News’ on his show. That was a big deal for me because it gave me access to influential people, politicians, doctors, and other big personalities,” he said.

He noted that being associated with KSM brought a different kind of recognition.

“Sometimes I’ll be at the mall and I’ll see a big man roll down his glass and say, ‘Oh, are you the Kobby Kyei guy? I watch you on the KSM Show.’ That exposure was priceless,” he shared.

The blogger further credited Sister Sandy, an Adom TV presenter, for giving him a platform as a regular pundit on the Ahosepe Xtra show.

"God bless Sister Sandy so much and her team and the crew. I was also part of Ahosepe Xtra, where she was the host. Every Saturday, I was part of the punditry, and they also gave me that audience. I appreciate her so much because she and her team gave me a platform at that time,” he recounted.

According to Kobby Kyei, these media opportunities cemented his place in the creative space.

“When you go through the process and build your network well, it is difficult for people to write your name off because you are planted like a seed, and it is not easy for them to uproot you. I thank God for these connections and the new ones too, because now my network has widened, and now I am even doing more with Nana Ama McBrown.”