PEUGOT has announced the start of production at the Silver Star Auto assembly plant of its globally acclaimed SUV, the PEUGEOT 3008 and the all-new 1-ton PEUGEOT pickup, the LANDTREK.

This great achievement marks a new milestone in the partnership with Silver Star Auto in Ghana.

Indeed, after a commercial partnership that started in 2019, Silver Star Auto imports and distributes a diverse range of PEUGEOT and CITROËN models responding to various mobility needs and offering an outstanding driving experience to its customers in Ghana.

With over 25 years of experience, Silver Star Auto has a strong heritage and presence in the Ghanaian automotive market with nationwide service outlets that meet the sales and after-sales needs of PEUGEOT and CITROËN clients.

The Silver Star Auto Assembly plant is owned by Kalmoni Family and has the initial capacity to produce in SKD (Semi Knock Down) 4,500 cars annually.

“We are delighted to announce a new milestone with Silver Star Auto as we enter in a new phase in our partnership that will contribute to the growth of the automotive industry in Ghana. We see tremendous potential and opportunity for our brands in the country and are looking forward to serving customers with the most suitable mobility solutions”, said Badreiddine Mansouri, Managing Director Sub-Saharan Africa, Stellantis NV (PEUGEOT).

CEO of Silver Star Auto, Asad Nazir said “we are proud to start assembling PEUGEOT vehicles in Ghana. The PEUGEOT brand has a very high-quality offering, with vehicles that are fuel-efficient, economical, and are built with enhanced safety features. We are committed at Silver Star Auto to deliver vehicles that meet the expectations of today’s knowledgeable, demanding and discerning customers.”

At the inspection tour of the assembly plant in Tema, Anne-Sophie Avé, the Ambassador of France to Ghana commended Silver Star Auto and Peugeot for their commitment to the industrialisation of Ghana. She said “the assembly in Ghana of PEUGEOT cars by Silver Star Auto will lead to job creation as well as increase the technical knowledge and expertise base.”

 The Executive Director of Silver Star Auto, Nouhad Kalmoni confirmed that in addition to the iconic Peugeot 3008 SUV, the all-new 1-ton Landtrek pickup has begun the assembly process.

The assembled in Ghana pickups will be on the Ghanaian road by May 2022.

Silver Star Auto Limited is a leading automobile firm in Ghana that has been synonymous with luxury for over 20 years.

PEUGEOT is an inventive and global top-of-the-range generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 130 countries, PEUGEOT sold more than 1,200,000 vehicles worldwide in 2021