Ghanaian musician Ayisi, born Emmanuel Kwadwo Oware, has shared the reason why it took a long time for him to be massively recognised in the music industry after a decade.

He said he kept putting in effort to produce songs but realized that not everybody is made for fame — some are made for purpose.

According to him, even though he was not recognized, he continued creating songs with optimism that things would eventually turn around for him.

The musician spoke in a recent interview following his win at the 26th Telecel Ghana Music Awards, where he clinched the Record of the Year award.

“I took a break because I wasn’t going for interviews and was handling some personal stuff too. But I was always going back to the studio to record and getting ready for the right moment when everything had settled because I’m not the type of person that will wait for everything to cool down before I’ll take actions. I was still recording and going to the studio, doing what I should be doing and when the right moment came I’m out here again.” he told Roselyn Felli on Joy Prime's 'Changes.'

Regardless of the fact that his work was not widely known, he never stopped creating, so he could showcase his worth whenever he was asked to provide evidence of his efforts.

Responding to a question about whether he felt pressured, given how other artists such as KiDi and Kuami Eugene rose to fame even though he broke out before them, Ayisi said “now I’ve realized that some people are not made for the fame and all of the other stuff; some people are made for purpose.”

Therefore, it is incumbent upon individuals to identify what they are made for, align with their purpose, and continue doing their best.

At one point, he was worried, but it did not discourage him, as he realized he could not compare himself to others—only to himself.

Ayisi, formerly known as A.I., caught the attention of music lovers with his song ‘Grind’ in 2016. Although he continued recording, his subsequent songs did not gain widespread recognition. In 2022, he released a new track titled ‘Can I Live,’ but it didn’t gain traction until 2024, when it eventually earned him a nomination at the 2025 Telecel Ghana Music Awards, where he won Record of the Year.

With this recognition, the artiste confidently concludes that this is his time to shine.