The CEO of StarLife Assurance, Kakra Duffuor-Nyarko, dedicated her time to serving clients at the Customer Experience Centre of the company located on Ring Road, Accra.

The move, according to StarLife, was to appreciate clients who have stood with the insurance company over the years and to gather first-hand feedback on their challenges and concerns for redress.

It was also an opportunity to celebrate the hard work of the company’s customer service staff for the past year.

As part of the customer service activities, Kakra Duffuor-Nyarko, was at the Customer Experience Centre to welcome clients, process claims, signed up new clients, received calls and attended to other needs of clients.

She also used the opportunity to engage a diversity of the company’s clientele on their experiences with StarLife and how the policies are benefitting them and their families.

The main highlight of her activities was the presentation of gift items and other souvenirs to clients who came to transact business at StarLife’s Customer Experience Centre.

Commenting on her engagement on this year’s Customer Service Week, Kakra Duffuor-Nyarko, said, “StarLife dedicated the occasion to renew our commitment to clients in action and not only in words.

"They have been with us for 17 years and it is important that we celebrate their contribution to our success and the growth of the industry.

"I have enjoyed my interactions with them. I have listened to some of their concerns and I believe we can support them better from these engagements.”

There are a lot of things to be excited about as a StarLife client this year and beyond based on our innovative policies and I want to encourage our clients to continue to partner with us for life, she added.

Some customers expressed appreciation to the StarLife CEO and staff for the gifts and special services offered to them always.

StarLife Assurance dedicated this year’s Customers Appreciation Week to gifting customers across the country with various items.

All Heads of Departments and Branch Managers were also deployed to serve customers and also attend to their special needs.