The Potters are undertaking an initiative to take advantage of the increased TV revenue to supplement transport for supporters while again freezing ticket prices for a fifth year "As a club we are conscious that following football can be an expensive business, especially at a time when so many people are feeling the squeeze financially," Scholes said in a statement. "We work hard to try and provide our supporters with value for money which is why we have not increased our ticket prices since being promoted to the Premier League in 2008. "However, we realise how expensive following the Club away from home can be for supporters and we’re delighted to be able to offer free coach travel and hope it encourages more of them to give us their fantastic backing away from home." New manager Mark Hughes takes his team to Anfield to face Liverpool on August 17 for Stoke's opening game of the 2013-14 season. Stoke have launched an initiative that will see the club offer free coach travel to home supporters for all 19 Premier League away games next season. As revealed by Goal back in January, discussions took place between all 20 top-flight clubs, led by Potters chief executive Tony Scholes, as they looked to introduce a scheme across the division. And following the proposals, Stoke have again led the charge, revealing that the increase in TV revenue played a role in the decision. "As a club we are conscious that following football can be an expensive business, especially at a time when so many people are feeling the squeeze financially," Scholes said in a statement. "We work hard to try and provide our supporters with value for money which is why we have not increased our ticket prices since being promoted to the Premier League in 2008. "However, we realise how expensive following the Club away from home can be for supporters and we’re delighted to be able to offer free coach travel and hope it encourages more of them to give us their fantastic backing away from home." New manager Mark Hughes takes his team to Anfield to face Liverpool on August 17 for Stoke's opening game of the 2013-14 season.