Across Ghana’s capital, it’s common to find piles of coconut fruits on wooden carts in street corners. Well, the situation is not different in the Malaysian capital Kuala Lumpur where a seller could make up to an equivalent of 3,000 cedis daily.

Joy Business’ Kuuku Abban who recently joined some members of Parliament’s Select Committee on Mines and Energy, the Energy Commission, Ghana National Petroleum Authority and a section of the media to Kuala Lumpur, Malaysia returned with stories about a booming coconut juice business there.

According to him, the Kuala Lumpur Central Market is a pretty busy area with scores of tourists trooping there regularly to shop. It’s an enclave with lots of stalls as well as traders – mostly men, interacting with buyers.

“Over here you find everything from shoes, bags, mobile phones, to coconut fruits. People in Kuala Lumpur I’m told love coconut juice, just like Ghanaians do, so sellers here seem to be making good sales” he added.

The coconut seller, however, he indicated, are being more innovative about how to market the product. The coconut fruits, Kelapa as it is locally called are displayed on well positioned table tops as well as in the stalls from which they operate – stalls with openings on all four sides to ensure visibility for the fruits.

One of the coconut sellers, Rahman told Kuuku they don’t have any mechanical way of peeling the husk and so well sharpened machetes are used to peel as well as cut open the fruit for drinking. A long straw, just as is done in some cases in Ghana is provided for use.

A fruit of coconut costs 8 Ringgit – which is equivalent to 10 Cedis. The fruit according to Rahman enjoys a lot of patronage hence, he is able to sell about 300 fruits everyday. 300 fruits a day is worth approximately 2,400 Malaysian Ringgit which is equivalent to 3,000 Ghana Cedis. Good coconut fruit business.

 

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