Television advert featuring Neymar to be banned

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The 22-year-old can’t do much right this week. Politicians in Brazil have requested the removal of the commercial in which he appears because they say it promotes the bullying of tourists.

The advert promoting the soft drink Guaraná Antártica shows Neymar helping three tourists buy the drink from a vender.

Instead of giving them the correct Portuguese phrase, however, the Brazil international gives them funny phrases that have nothing to do with purchasing soft drinks.

“It’s not being creative, it’s having a laugh at the expense of foreigners and a Brazilian player respected the world over should not be seen promoting this attitude,” said one of the politicians leading the campaign to have the advert banned.

According to the drinks company Ambev, no offence was intended by the adverts but politicians are worried by the image it projects less than three months before the World Cup finals take place in the South American country.

The advertising watchdog in Brazil may still rule that concerns are unfounded and allow the advert to remain.

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