Mr Samuel Amo Tobbin, CEO of Tobinco Pharmaceutical Group of Companies has been adjudged the Marketing Man of the Year 2010 by the Chartered Institute of Marketing (CIMG).

His compatriot at the Ghana Airports Company Ltd., Mrs Doreen Owusu-Fianko, was also adjudged the Marketing Woman of the year 2010.

The awards bestowed on them at a colourful ceremony in Accra, Saturday night, was in recognition of the remarkable roles they have played in turning their respective companies around and stimulating growth and development in the country’s economy.

The two, among other things received a plaque, an artwork and a week-end treat for two at the Africa Regent Hotel.

In her gratifying response on behalf of the 31 award winners on the night, Mrs Owusu-Fianko pledged their unflinching desire to be great “apostles of the CIMG” and to collaborate in creating, as well as improving a better image for the country.

She challenged potential and award winners to “eschew all negative tendencies” whilst working assiduously to bring about change in the country.

Mrs Owusu-Fianko also admonished the media to promote the country’s rich cultural values and perspectives so “Ghana will be the preferred destination for all investors.”

Commenting on the theme for this year’s awards night- “Entrepreneurial Marketing: A tool for repositioning,” the National President of the CIMG, Mrs Josephine Okutu encapsulated how the two hitherto distinct disciplines- marketing and entrepreneurship- have evolved to become mutually reinforcing.

“The process is often driven by the entrepreneur who is able to orchestrate multiple roles within the firm. Entrepreneurial Marketing therefore refers to marketing activities in firms that are resource-constrained and hence apply marketing in an unconventional but very innovative personal ways,” she said.

Mrs Okutu regretted the scant regard to Small Scale Enterprises (SMEs), even though it has and continue to play a critical role in Ghana’s development.

“For example available records indicate that the SMEs in Ghana provide about 85 per cent of manufacturing employment of Ghana. Besides, they contribute about 70 per cent to Ghana’s GDP and account for about 92 per cent of businesses in Ghana,” she emphasised.

“…It is therefore our call to duty that we extend our support in developing marketing tools that are specifically tailored towards promoting the growth of the SME sector.

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