Leading family care product manufacturers, Unilever have launched two new products - the New Pepsodent Cavity Fighter and Close Up White Now - they say will bring extraordinary relief to users. The New Pepsodent (the generic name for tooth paste) Cavity Fighter comes with an additional 50 per cent more Calcium to enhance remineralisation and aggressively fight cavities in children and adults alike. Speaking at the launch, the Managing Director of Unilever West Africa, Mr David Mureithi, said the unveiling of the two innovations was in recognition of Unilever's untiring desire to contribute to improving the oral health of the consumers of Unilever products. "Unilever Oral Care is one of the world's largest manufacturers of branded toothpaste with over 40 years experience delivering quality products for oral hygiene. With presence in over 100 countries, Unilever brands such as Pepsodent, Close Up and Signal reach approximately 70 per cent of the world's population, helping to improve oral health worldwide," he said. Mr Murethi said in furtherance of Unilever's unflinching desire to ensure reliability in, and sanctity of, its products, the company has over the years formed close collaborations with "global dental professionals and associations such as the FDI, World Dental Association and specialist groups such as the Ghana Dental Association to provide the best oral care products manufactured under world class standards for our consumers." According to the Unilever MD, "the New Pepsodent Cavity Fighter fluoride toothpaste is uniquely formulated with active micro-calcium technology to provide 50 per cent more calcium to help prevent tiny invisible holes from becoming big painful cavities. Through the understanding of tooth enamel science and the beneficial role calcium plays in the process of caries formation, Unilever has developed Pepsodent Cavity Fighter to provide 24 hours protection against cavity formation." The Chief Dental Officer at the Ministry of Health Dr Constance Adoyebo said dental health or oral health was essential for the general well-being of the individual. She admonished Ghanaians not to take oral health for granted. Deputy Women and Children's Affairs Minister, Hajia Hawawu Boya, who joined Dr Adoyebo in the call on Ghanaians to take their oral health seriously, said, "Figures from the Ghana Health Service state that dental caries and other oral health conditions contribute to over 85,000 of medical cases in a year." She said the figures were alarmingly high and contribute to further straining the country's health delivery system. Click this link for the gallery.