
Audio By Carbonatix
Singer Efya says she is interested in starting a 'beef' with someone in the industry but she does not have the time to see it through.
According to her, she has realised fans love and feed into such beefs that is why they have become such a big thing in the music industry.
“If you (fans) didn’t feed into it, it will not be publicised. I think when it all settles down, everybody comes to the meeting where there is a grown up person who says ‘you have to make up, you guys are sisters’, so it’s really nothing,” Efya told Kojo Yankson on Joy FM's Super Morning Show, Friday.
The ‘Ankwadobi’ hitmaker stated that beefs are really worth it if artistes play it to their advantage.
She explained that there are different levels to music including publicity and business which also need to be taken care of while the feaud is ongoing.
Efya stated that if a beef goes wrong it might take away something from an artiste’s career.
“If it comes to a beef, I feel like you need to make it work for you in the best way possible, you’re either gaining numbers or you’re bringing up your price,” she added.
She stated that she, however, does not condone beefs that turn violent.
Efya who was in the studios to promote her new single ‘The One’ featuring Nigeria’s Tiwa Savage added that she prefers to work together with artistes than have a toxic industry.
Latest Stories
-
No one can hold title on Ramsar sites – Inusah Fuseini warns against encroachment
1 minute -
We don’t need prayers or relief items; enforce the law – Samson Lardy Anyenini on recurring floods
5 minutes -
Fresh attempt to remove seized galamsey excavators in Aowin sparks controversy
6 minutes -
Susan Adu-Amankwah urges African governments to evacuate citizens over South Africa xenophobic attacks
7 minutes -
Former Finance Minister Amin Adam hands over Masjid Al-Noor to Muslim community
9 minutes -
Bawumia commends Amin Adam for visionary Masjid Al Noor project in Tamale
14 minutes -
Flood-related death toll could rise amid possible disease outbreak — Susan Adu-Amankwah warns
28 minutes -
Xenophobia: South Africa must use civilised means to remove illegal migrants – Inusa Fuseini
30 minutes -
NADMO to begin relief distribution to flood victims today
30 minutes -
Using indiscipline to excuse leadership failure is unacceptable – Miracles Aboagye fires back over flood blame debate
34 minutes -
Expedite constitutional review – Inusah Fuseini urges Mahama to allow election of MMDCEs
42 minutes -
“I lost everything… the house is empty” – Dennis Miracles Aboagye recounts flood ordeal
43 minutes -
Everybody has failed – Susan Adu-Amankwah blames decades of leadership for recurring floods
59 minutes -
NDC threatens NPP’s popularity and dominance – Paul Afoko warns
2 hours -
Goaso residents criticise Health Minister for skipping municipal hospital during Ahafo visit
2 hours