A survey by research firm, Nirvana Media, indicates that 71.4% of Ghanaians believe ride-hailing services in Ghana are within reach of any middle-class individual.
This trend is confirmed in the over 45 age group, who are all convinced that a middle-class person can afford these services (100%).
Again, 60.1% think that ride-hailing service offer meets their quality requirements.
Here again, women are definitely the most satisfied with the services offered (73.9%). Conversely, only 50% of the 45+ category think that services meet their quality requirements. At the same time most customers aged 45+ are convinced that since Yango arrival on the market, the offer has become more balanced and diversified.
Also, 22.2% of our panel think that even low-income people are able to afford ride-hailing services
State of competition
According to report ide-hailing market remains very competitive in Africa and in Ghana in particular, which is evidenced by a recent study which revealed that many Ghanaian users have at least two applications of riding service providers on their mobile devices.
Bolt, Uber, Yango and Accra Cab are the popular so-called “Trotro” transports.
Many users choose their service provider according to the route or itinerary and especially according to the time of day. The “Trotro” beats the competition at peak times.
In the opinion of many users, it is more convenient to save time in traffic jams.
The survey said the ride-hailing market is dominated by Bolt as 55.2% of people call it the most affordable service with Yango taking the second place in the poll, with 17.7% and Uber coming third with the 16.9%.
“The interesting part here however is that users who actually have used Yango are convinced that it’s tariffs are the most affordable from their first try (up to 41.3%). As for regular Yango users, they are definitely convinced – 60.7% of them calls Yango the most affordable service. With Uber and Bolt users the results are not that noteworthy. So we guess that if you haven’t tried out Yango yet – it’s high time to make your first ride”, it said
Democratization of services
Ride-hailing activity is highly dependent on ICTs, and in this regard, Ghana has a comparative advantage.
Indeed, the country has the highest mobile penetration rate in West Africa with 55%.
The answers collected from the users also confirms that the rate of internet users via mobile terminals is changing at practically the same rate as that of users of taxi services. It is respectively 75.8% and 64.1%.
Better still, these two rates are substantially equal for female users (73.9% and 75%).
With regard to the age categories, the highest rate of mobile internet use are 45+ (100%).
- Social media reacts to KT Hammond’s criticism of youth who hooted at Akufo-Addo
- ‘I get only ¢47 as pension’ – Nkrumah’s bodyguard laments life after president’s death
- “Very frustrating” – Asamoah Gyan on Black Stars midfielders not passing to strikers
- Footage for Akufo-Addo’s tourism video was acquired legitimately from an agency – GTA on Kirani Ayat’s theft claims
- “We shall also be blessed with Ghana Miracle” – Finance Minister speaks on economy recovery
- You can’t lead Ghana with your coconut heads – KT Hammond to those who booed Akufo-Addo
- Finance Minister to announce 5-member committee as part of moves to protect financial system
- ‘They were cheering him’ – Okraku-Mantey on Akufo-Addo’s booing at Global Citizen Festival
- ‘I buy my own fuel’ – Deputy Tourism Minister
- The art exhibition that took Christian rituals literally brutal
- Ghana’s return to capital market may take 3 years due to junk status ratings – Ofori-Atta
- Today’s front pages: Thursday, September 29, 2022
- ‘Marriage is not about ministry’ – Counselor tells pastors
- Gangsta’s Paradise rapper, Coolio dead at 59
- I support Kirani Ayat’s copyright case against GTA, Tourism Ministry – Sarkodie
- Measures implemented to contain cedi depreciation paying off – Government
- Merqury Republic calls for registration for 2022 Ghana DJ Clinic
- We’ll fast-track IMF negotiations to ensure key aspects of programme is captured in 2023 budget – Ofori-Atta
- KNUST Mastercard Foundation scholars urged to use social media to boost entrepreneurial activities
- Moussa Dadis Camara: Guinea’s ex-military ruler on trial over stadium massacre
- Ethiopia’s Tigray war: Satellite images capture troop build-up near Eritrea border
- $2.4 billion mobilised from 2022 Global Citizen Festival campaign – Vice President
- Joining UN Global Compact a step towards ensuring investor confidence – DBG CEO
- Araba Opoku inspires hope, beauty and satisfaction with Whispers Down The Lane exhibition
- Government’s inability and total unpreparedness to enforce mining laws cause of ‘galamsey’ – OccupyGhana