Tributes have begun pouring in for the General Manager of the Multimedia Group’s Joy Brands, Elvis Koku Kwashie.

He died at the University of Ghana Medical Centre (UGMC) on Tuesday night, December 28, after a short illness.

Several renowned people in the country have since been commiserating with the family and eulogising the late media practitioner.

The Communications Officer of the opposition National Democratic Congress (NDC), Sammy Gyamfi, was the first to express his sadness over the loss.

Taking it to Twitter on Wednesday, Mr Gyamfi described the news as “heart-wrenching”.

Just hearing news of the passing of one of the gentle, noble and finest professional journalists I have ever met in my dealings with the media, Mr. Elvis Kwashie, General Manager of Joy Brands. Condolences to his family and the Multimedia group.Very heart-wrenching. RIP Bro 😭 pic.twitter.com/l2GRusVUOx

— Sammy Gyamfi (@SammyGyamfi2017) December 29, 2021

He further added that the late Elvis Kwashie was “one of the gentle, noble and finest professional journalists I have ever met in my dealings with the media.”

He then expressed his condolences to his family and the Multimedia Group.

Also, a former Communications Minister, Dr Omane Boamah eulogised the late General Manager as “a quintessential gentleman who represented the very essence of humanity.”

Another painful exit: Elvis was a quintessential gentleman who represented the very essence of humanity.

My deepest condolences to Cynthia, their kids, his extended family, Kwesi Twum and the entire Multimedia Group.

Rest in perfect peace bro. ✌

Elvis, Rest in Power! pic.twitter.com/YbxxhIQvbK

— Dr. Omane Boamah (@eomaneboamah) December 29, 2021

“My deepest condolences to Cynthia, their kids, his extended family, Kwesi Twum and the entire Multimedia Group. Rest in perfect peace bro,” he said.

On his part, the former President, John Mahama expressed sadness over the news.

In a Facebook post on Thursday, Mr Mahama wrote, “I knew Elvis from my days as a young deputy minister for communications especially when as a young journalist he was assigned to cover parliament.”

Describing the media professional as “a good person,” he added that “his days with the Multimedia Group showcased his professional journalistic trait and a classic example of how to play the gatekeeping role as a media person.”

“I was by his bedside briefly during his period of hospitalisation and feel indeed sad that he was unable to pull through. We can only thank God for his life, and my heart goes out at this time to his wife, Cynthia, the children, family and to the Multimedia Group,” he added.

A Corporate Communications Consultant, Sena Atoklo said "The media landscape has lost a great guy. The impact of Joy Brands is a testament to your leadership. You left footprints in the sands of time."

The Chief Executive of the CEOs Summit, Ernest De-Graft Egyir recounted the support Mr Kwashie gave him when he started his business.

“I’m heartbroken at the loss of a doyen of standard for fair, probing and thoughtful journalism. Elvis was the best media management professional I saw in the last decade.

“The name Elvis Kwashie kept betting my concern especially with the kind and the quality journalistic results and impact from Joy FM. So indomitable a media brand and journalists you help built and churned at Joy FM,” he wrote on Facebook.