Sprite is moving away from its iconic green packaging to fresh, new clear PET plastic bottles, including an update of the full portfolio’s packaging design.
Now everyone can enjoy the same great taste of their favourite sparkling lemon-lime drink knowing their bottle can be easily recycled and made into new bottles.
The transition from green PET to clear PET will increase the value of the plastic in the after-use market in Ghana. This shift is part of Coca-Cola’s World Without Waste initiative which targets to collect and recycle the equivalent of a bottle or can that it sells and to use at least 50% recycled material in its packaging by 2030.
“This change will amplify the values that we as a system promote and will help facilitate the sorting process during recycling. Our vision is to increase our ability to produce products that are as easily recyclable as possible thanks to clear PET which will ultimately generate more value.
"We all have a role to play in protecting our planet and now we can all enjoy the refreshing taste of Sprite while helping to unlock the worth in waste and support a truly circular economy in Ghana,” said, Felix Gomis, Managing Director, Equatorial Coca-Cola Bottling Company (ECCBC) West Africa Countries Business Unit.
In addition to the environmental benefits, clear PET brings added economic benefits too. The clear PET contributes to economic empowerment as it will have more value for waste aggregators in Ghana who depend on collecting and selling plastic packaging waste for a viable income.
“The future is clear,” says Seshnee Naidoo, Franchise Director for the Equatorial Africa Region at Coca-Cola Africa.
“We’re journeying to a World Without Waste and moving to clear Sprite packs, which means more of our plastic can be collected, recycled, and re-used to make new bottles. With Sprite shifting to clear bottles, it means more bottles will be repurposed into new bottles.”
Sprite’s new clear look features a see-through bottle, a refreshed icon of the brand’s bold and Sprite ‘spark’ with a distinct label and bright green cover.
To help consumers easily identify their favourite Sprite variant, each bottle will have a distinct label and different colour closure.
Here’s what you can expect to see in-store with our new look:
- Sprite Zero Sugar will have a bright green label with black flash and a green cap.
The new look Sprite Zero Sugar is currently available in all retail outlets and Coca-Cola distributors across the country.
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