Agribusiness giant, Wilmar Africa Limited picked up the distinguished award of 'Product of the Year 2022' at the 34th edition of the Chartered Institute of Marketing Ghana (CIMG) National Awards held at the Labadi Beach Hotel in Accra.
The CIMG through the Ghana Standards Authority (GSA) adjudged Frytol the product of the year in the manufacturing sector. This was a momentous occasion for the brand Frytol for being adjudged the product of the year for the 2nd consecutive year.
The award therefore entrenched Frytol’s position as the leading brand in the edible oil market and a formidable player in the Ghana Fast Moving Consumer Goods market, providing consumers with goodness in each meal.
This year’s theme was 'Marketing a Tool for Economic Recovery” and therefore recognised various marketing personalities, companies and brands that leveraged effective marketing to champion growth. Sustenance of Frytol as the Product of the Year despite the turbulence in both economic and manufacturing terrain was a true reflection of the brand’s resilience even in tough times.
Frytol is a top quality refined edible oil fortified with Vitamin A and proudly produced in Ghana by Wilmar Africa Limited for consumers in Ghana and the West-African sub-region. The base raw material, crude palm or olein, is sourced sustainably from its own subsidiary plantations including the Benso Oil Palm Plantation (BOPP) in the Western Region of Ghana.
Frytol’s purpose drive through the life of goodness campaign promotes general well-being of women to forge ahead as it balance career, motherhood, keeping a home etc, in the pursuit of success. The brand believes women deserve a life of goodness emotionally, physically, mentally and financially therefore brings the campaign to life through the different touch points and needs in the day of a typical Ghanaian woman: that is good nutrition or cooking, family time or on-the-go.
The campaign further engages and partners several women groups and the larger community in healthy cooking platforms and celebrating festive occasions.
The brand Frytol continues to support the National Cardiothoracic Centre at Korle Bu in supporting heart surgeries and heart health. Its flagship campaign: Healthy Heart campaign further engages its consumers in fitness challenges and encourages them to keep active to keep the heart alive. Through the campaign, women were encouraged to adopt healthy lifestyle habits through women's engagement in aerobics and other fitness activities that help consumers keep fit.
Wilmar celebrates this milestone with all employees, loyal consumers and passionate distributors across Ghana and West Africa, and grateful for their incessant support throughout the years.
Latest Stories
-
Academic achievements, not a prerequisite to leadership competence – Asante Gold Country Director
19 mins -
NHIA CEO demands an end to illegal NHIS fees
27 mins -
2022 Births and Deaths report: 2099 children have doubtful paternity
34 mins -
IMF official optimistic about sub-Saharan Africa’s economic recovery
39 mins -
My ex-husband stole my identity and almost got me arrested
40 mins -
5 little things you should never do on a first date, no matter what
45 mins -
3i Africa Summit receives support from 3000 global fintech leaders
50 mins -
Empowering women in maritime security is non-negotiable – Air Cdre Akrong
1 hour -
Invest in girls, young women to bridge gender gap in ICT – FAWE Ghana
2 hours -
The last 24 months have been most tortuous for teachers – GNAT
2 hours -
University of Mines and Technology to establish new technical training centre
3 hours -
US airman shot and killed by police in Florida
3 hours -
AMMREN Executive Secretary calls for school nutrition clubs to combat malnutrition
3 hours -
Ferry on River Oti resumes operation
3 hours -
Boeing 737 skids off runway in Senegal
3 hours