The Ashaiman community came alive on Saturday, 5th July, as hundreds of young people gathered for the premiere of three youth-led short films under the Ghana Grows Program. The event, a partnership between the Mastercard Foundation and the Springboard Road Show Foundation, with creative direction from Meraki Arts Africa, utilised the power of storytelling to redefine how young Ghanaians perceive agriculture and agribusiness.

The films, written and produced by Meraki Arts, boldly challenges long-held stereotypes around agriculture and ATVET (Agricultural Technical and Vocational Education and Training), while spotlighting real-life stories of transformation and purpose.

Describing the evening, Comfort Ocran, Executive Director of the Springboard Road Show Foundation, said:

“This was more than a film premiere. It was a turning point, proof that stories can unlock confidence, reshape mindsets, and inspire a new generation to see agriculture and ATVET as creative, fulfilling, and dignified career options.”

Celebrated actor Adjetey Anann, who appeared in the series, praised the energy and insight the young filmmakers brought to the screen. “It’s more than entertainment, it’s about identity, dignity, and the future we’re building together,” he said.

The premiere drew participation from youth across Ashaiman and beyond, along with media houses, creative industry leaders, and key stakeholders. Following the screenings, a lively panel discussion offered the cast and production team a platform to share their journey and reflections on storytelling as a tool for mindset change.

Ashaiman was chosen for its vibrant youth population and track record of community-led success stories. Its energy and engagement captured the very essence of Ghana Grows, to spark real change where it matters most.

Led by the Springboard Road Show Foundation and funded by the Mastercard Foundation, the Ghana Grows Program continues to make strides nationwide by promoting agriculture and ATVET as modern, viable, and respected career paths for Ghana’s youth. With support from creative and technical collaborators such as Meraki Arts Africa, Lyme Haus, and others, the program remains committed to mindset shift, skills development, and youth empowerment.