The Advertising Association of Ghana (AAG) has announced the return of the Gong Gong Awards, which is now called Gong Gong Festival of Creativity & Awards.

The awards ceremony will be a reinvigorated celebration of excellence in advertising, branding, and creative communications.

“After a two-year break, the prestigious awards ceremony is back, reimagined to align with global transformations in the advertising industry”, a statement issued by the AAG said.

The event is set to take place from Monday, April 28 to Saturday, May 3, 2025.

This year’s event will be a week-long festival, culminating in the much-anticipated 17th Gong Gong Awards Night on Saturday, May 3, 2025.

Themed “Disrupt & Inspire: Recognizing Brands and Agencies that Challenge Norms and Redefine Creativity,” the festival will celebrate outstanding creativity and innovation in Ghana’s advertising industry.

A Week of Creativity and Innovation

According to the President of the AAG, Andrew Ackah, the refreshed Gong Gong Festival of Creativity will feature an exciting lineup of activities, including a Brand and Creativity Exhibition at the Accra Mall, where industry players and consumers can experience cutting-edge advertising and branding excellence. The festival will also host panel discussions, masterclasses, and networking sessions to foster collaboration and innovation in the advertising industry.

Celebrating Excellence in Advertising and Branding

The Gong Gong Awards, which have been a hallmark of Ghana’s advertising industry for nearly three decades, will now include 17 award categories that recognize not only creative agencies but also companies that own award-winning and outstanding brands. Under each award category there would be, at least, three different awards to be competed for. The awards will honor the most impactful advertising campaigns and creative works spanning 2023 and 2024.

Why This Year’s Gong Gong Awards Matter

The refreshed Gong Gong Festival of Creativity & Awards is more than just an awards event—it is a platform for disrupting the status quo and inspiring the next generation of creatives. As Ghana’s premier advertising industry celebration, the festival aims to spotlight groundbreaking ideas, celebrate innovation, and honor the brands and agencies that push the boundaries of creativity.

Awards Categories:

1. Radio Craft Gong Gong

2. TV Craft Gong Gong

3. Press Craft Gong Gong

4. Out of Home (OOH) Gong Gong

5. Film Gong Gong

6. Film Craft Gong Gong

7. Media Craft Gong Gong

8. Integrated Campaign Gong Gong

9. PR Gong Gong

10. Social & Influencer Gong Gong

11. Design Gong Gong

12. Design Craft Gong Gong

13. Digital Excellence Gong Gong

14. Brand Experience & Activation Gong Gong

15. Gong Gong for Clients: a. Best Company in Media Strategy b. Best Company in Social Media & Influencer marketing c. Best Creative Brand for 2023 d. Best Creative Brand for 2024

16. Gong Gong for Good

17. Platinum Gong Gong Call for Entries Action

The Advertising Association of Ghana invites all stakeholders in the advertising and marketing industry, corporate brands, creative professionals, media houses, and the general public to be part of this exciting festival.