Absa Bank Ghana has taken a decisive step as a leading bank in Ghana by unveiling what will be a game-changing product in the country.

The Absa Assure Account is a unique product in the industry, targeting a diversity of customers across all sectors of the economy.

The product is embedded with a hat-trick of benefits - personal accident insurance, travel insurance, and a wide range of banking services - at only a monthly flat fee of ¢20.

The global pandemic has transformed the way customers interact with their banks, their expectations of service, and their perceptions about the value of the banking experience.

As a bank with a relentless focus on giving convenience and security to the customer, Absa Bank believes its Assure account product will elevate the importance and benefits of banking services to customers.

It will also empower and secure low to middle-income level Ghanaians by giving them financial service accessibility and security through insurance.

Director of Retail Banking at Absa Bank, Charles Addo said, "This product is a cushion for life. For the first time, Ghanaians are about to experience a banking product that delivers other fundamental benefits like insurance on travel and personal accidents.

"This clearly indicates that we are a bank that believes in providing for the needs and expectations of our customers. We will not rest on our laurels just yet. We are devising other ways to deliver new products that are convenient to bring the possibilities of our customers to life.”

The Absa Assure Account also provides other specific benefits including 1 free international debit card, 1 free-standing order to other banks, waivers on Swift transfers and free checkbooks.