Traders in Accra Central say they remain hopeful for improved sales as Christmas approaches

Traders in Accra Central say they remain hopeful for improved sales as Christmas approaches, despite a slow and uncertain market.

They said the season, usually associated with increased business activity, had brought mixed feelings as sales had not matched expectations.

A visit by the Ghana News Agency to the area showed a crowded market, but traders reported that the high foot traffic had not translated into purchases.

zekiel, a seller of Christmas decorations, said sales had been below expectation but he remained optimistic.

“Sales are not coming in as I anticipated, but it is not too bad. I believe that before December 25, I will make enough sales,” he said.

Madam Esther, a second‑hand clothing dealer, said business had been very poor.

She noted that although the dollar had depreciated and prices had reduced, customers were still not buying.

“I sold just two clothes the day before yesterday, and the money went into food and transport that same day. As of today, I have not sold anything,” she said.

Another trader, Joyce Owusu, who also sells second‑hand clothing, said sales were better last Christmas even though prices were higher.

“Last December, prices were high, but I made enough sales. This year, prices are lower, there are many people around, but sales are not coming. Please tell Ato Forson that he is not forcing,” she said.