Audio By Carbonatix
“Africa is the next frontier” of fashion and the industry on the continent is “so exciting”, British Vogue’s editor-in-chief, Edward Enninful, has told the BBC’s Africa Daily podcast.
Mr Enninful, who moved to the UK from Ghana as a refugee at the age of 13, is a big figure in the world of fashion counting the likes of Beyonce, Rihanna and Oprah Winfrey as close personal friends.
He said western designers are starting to show a real interest in Africa, citing Chanel, who he said will be showcasing its designs in Senegal and other companies will follow.
When asked about his favourite African designers, he cited Nigerian Kenneth Ize: “I love Kenneth Ize” he said.
“He brought something so new to the industry,” he added, highlighting Mr Ize’s passion for “sustainability” and “craftsmanship”.
Earlier this year, Mr Enninful was praised for a Vogue front cover he commissioned which featured all African models. The dark-skinned models could be seen wearing black-tailored outfits.
Mr Enninful told the BBC the whole point of the cover was to show “versatility” of African models and to “subvert” the idea that they only work with colourful or summer clothes.
Latest Stories
-
Civil society group calls on the Bank of Ghana to suspend planned normalisation of non-interest banking
2 hours -
Jingle bills: Arkansas Powerball player strikes $1.8bn jackpot on Christmas Eve
2 hours -
Brazil ex-President Jair Bolsonaro’s surgery for hernia ‘successful’
2 hours -
Ghana and Afreximbank announce successful resolution of $750 million facility
5 hours -
IGP inaugurates Ghana Police Music Academy
6 hours -
Proposed 5-year presidential term will be difficult for underperforming presidents to seek more – Prof Prempeh
6 hours -
Constitution review was inclusive, structured and effective – Prof Prempeh
6 hours -
Public urged to remain vigilant to ensure fire incident-free Christmas
6 hours -
Why the fight against neglected tropical diseases is far from over
6 hours -
Reported losses from gold operations in 2025 remain speculative – BoG
6 hours -
Fighting AIDS and STIs in Africa: UNFPA equips youth to turn data into action
7 hours -
Amaarae returns to Accra for homecoming concert
7 hours -
5-year term will be harsher on presidents, not kinder, says Constitution Review Chair
7 hours -
BoG set to exit gold trading business, describes IMF’s losses tag as premature
7 hours -
Minerals Commission Board member warns Blue Water Guards against bribes
7 hours
