Airtel has launched its latest national consumer promotion dubbed Supa Star. Existing Airtel customers and new ones stand a chance to win any of the three BMWs, Samsung S4 phones, shopping vouchers, cash, and airtime in the 3 month promotion. Customers stand a chance to win daily and Weekly prizes in the promotions which is run on the Merlin Games platform in conjunction with the National Lotteries Authority. Managing Director of Airtel Ghana, Philip Sowah in launching Airtel’s latest promotion said “the Supa Star promotion is designed to allow everyone who owns an Airtel SIM card to have a chance to win any of the three BMWs, 30 Samsung S4 phones, trips to Brazil in 2014, cash, shopping vouchers and thousands of cedis in airtime. Overall there is over GHC650,000 worth of prizes in this promotion”. He added that “it is important for us as Airtel that, just as we continuously work to improve our network, increase our coverage even wider, strengthen our Airtel Money platform, we are also mindful of the fact that our customers look forward to receiving and winning goodies such as what we are offering them now.” Airtel Ghana’s Marketing Director, Ashish Malhotra in explaining the dynamics of the promotion said that customers accrue points when they use a minimum of 50 pesewas daily. They also gain points by recharging more than GHC2. A top up with GHC 2 and above and results in them receiving points. Points are garnered via Voice, SMS and Data usage. According to Mr. Malhotra, airtime load refers to recharge cards, Easy Recharge and Airtel Money. He said customers would be sent their points accrued daily and have the option of opting out of the daily SMS. The Short code *450# would be used for customers to query their accrued points. Winners would be declared weekly, with a customer winning a BMW at the end of each month.