Audio By Carbonatix
American billionaire Martha Stewart has become the latest celebrity to join Swansea City as a co-owner.
Stewart has followed close friend Snoop Dogg and AC Milan playmaker Luka Modric in becoming a minority owner of the South Wales football club.
The 84-year-old was in attendance as the Swans beat Wrexham 2-1 last Friday, having been invited to the game as a guest of the club.
The businesswoman built her wealth in the homemaking and lifestyle industry, becoming the USA's first self-made female billionaire.
Swansea's owners have previously made it clear that they want to raise the club's profile in an attempt to generate greater revenue, which will then allow them to invest more money in the team under profit and sustainability rules.
A statement from the club on behalf of the ownership group said:
"We are delighted to confirm Martha, who has built a long and successful career as America's leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club.
"We are very excited to welcome Martha on board, and we know experiencing Friday night's game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City."
Despite the addition of another investor and minority owner, the club said that they would be "likely" to have a quiet January transfer window.
"Given the high turnover of players in our squad over the 2025 summer window, and Vitor's track record of developing and improving young players, we do not expect the January window to be a particularly busy one for Swansea City.
"We will, of course, always be looking for ways to strengthen the squad, and if we believe those opportunities are available and would represent good deals for the club, then we will look to capitalise, but given the size of the squad we have already, it's likely January will be relatively quiet," the statement said.
Stewart joining the Swans follows former Ballon d'Or winner Modric becoming an investor and co-owner at the Championship club in April, with rapper Snoop Dogg following suit a couple of months later.
Latest Stories
-
Mahama calls for media revitalisation and national unity in 2026 SONA
2 minutes -
Kye quotes from President Mahama’s 2026 State of the Nation Address
4 minutes -
Nana Agradaa to be released on March 3 after sentence cut
7 minutes -
Return to Ghana after the World Cup – Mahama urges supporters
12 minutes -
Gov’t pumps GH¢40m into film and creative arts sector
20 minutes -
Mahama defends cocoa price revision, promises sector reset
26 minutes -
You don’t need to have a comfortable bed to save a patient — Mahama to healthcare professionals
39 minutes -
Mahama announces national airline and major upgrades for Accra, Sunyani, Bolgatanga, and Wa Airports
41 minutes -
Foreign remittances hit $7.8bn in 2025 – Mahama
44 minutes -
Mahama unveils 5-day visa service, says passport backlog cleared and delivery now 15 days
51 minutes -
Mahama pledges to end ‘no bed syndrome’ and expand hospital capacity nationwide
51 minutes -
No patient must be turned way over lack of hospital beds – President Mahama
53 minutes -
SONA 2026 in Pictures
54 minutes -
Mahama vows to go after ‘big fishes’ in galamsey fight, reveals intensified prosecutions
1 hour -
Alarm Bells in Mogadishu: Security erodes as Al-Shabaab races towards “Greater Somalia”
1 hour
