Music streaming platform Audiomack is partnering with Afrochella to produce the next edition of the ‘Rising Star’ challenge.

According to the Head of Operations and Commercial Partnerships of Audiomack Africa, this is to help deliver their promise to unearth talents in Africa.

Adeyemi Adetunji explained that the company is proud to provide a platform for these young artistes and fresh talents coming out of Africa.

"This is in line with our vision to ensure the delivery of authentic and quality music to the global audience," he said.

“Afrochella presents an opportunity for Audiomack to accelerate our commitment of investing in rising artists and ultimately promote African music," Mr Adetunji added.

Launched in 2019, Rising Star is an initiative created to discover and promote up-and-coming talent across Africa.

The first edition saw over a hundred entries from African artists compete for a chance to perform onstage at 2019 Afrochella, alongside a cash prize and a studio session with BBNZ live - one of Ghana’s leading entertainment and artist management agencies.

This year, artists across the Africa continent are called upon to submit their music and portfolio to Audiomack for a chance to emerge as the winner of the second edition of the Rising Star Challenge.

Twenty-five of the best submissions will be included in a curated Audiomack playlist for the public to discover these emerging talents.

On January 12, these submissions will be vetted and judged by music aficionados - Juls (British-Ghanaian Producer), King Promise (Ghanaian singer-songwriter) and Olive Liv-Chisomebi Uche (Content Strategy Manager, Audiomack Africa).

The chosen artist will win a cash prize of $1,000; a studio session at BBNZ Live as well as an artist feature on the Audiomack platform.

Commenting on the initiative, Afrochella Founder, Abdul Karim-Abdullah said, “we are excited to combine efforts with Audiomack to help provide exposure and support to talented artists across Africa."

"We believe that Afrochella and Audiomack’s shared value in spotlighting and elevating local talent will drive the music ecosystem forward across the region.”

“Rising Star” is currently underway and closes January 2, 2021. The Rising Star playlist will go live on the Audiomack platform from January 3rd till January 11th and the winner will be announced on January 12th.

Artists can apply and find all information at Afrochella.com/Blockparty.