Bread bakers in the Ashanti Region have appealed to the public to accept the new prices of the product announced on Monday, August 2, 2021.

The Bread Bakers Association announced a 20 per cent increase in the price of a loaf of bread.

Consequently, a loaf that used to sell at GH₵5.00 now goes for GH₵6.00 while a GH₵10.00 loaf now sells at GH₵12.00.

Mrs Philomena Boakye-Yiadom, the President of the Association, said the increase is due to the sharp increase in the prices of raw materials for producing the commodity.

She told the Ghana News Agency in Kumasi that the continuous increases in the prices of flour, wheat, yeast, margarine, sugar and other items were seriously affecting the cost of production, a situation she said had resulted in layoffs in the industry and dwindling profits.

“Everyone will bear with us that the price of the materials we use in baking bread has gone up,” she said.

“We have workers and drivers we pay, and the price of fuel has also gone up,” Mrs Boakye-Yiadom said.

She urged consumers to embrace the increment to enable bakers breakeven to stay in business to prevent massive layoffs, which could aggravate the unemployment situation in the country.