BetKing, Africa's leading sports and digital entertainment company, has officially announced its entry into Ghana with a stakeholder event.

The event, which was held at MultiChoice Ghana Limited on Saturday, had the Head Policy for the Sports Ministry, Mohammed Sannie Adams; Commissioner for the Gaming Commission of Ghana, Peter Mireku; the media, a host of top dignitaries and key stakeholders across the sports industry in attendance.

It presented an opportunity for BetKing to convey its commitments and plans to be the entertainment and betting platform of choice in the country by providing customers with trusted products, incredible odds, and fast pay-out time offers.

Through this expansion, BetKing aims to provide Ghanaians with a credible and reliable sports betting platform and intensify local efforts designed to impact lives within communities they operate and beyond positively.

In his opening remarks, the Managing Director of Kingmakers, Gossy Ukanwoke, explained that with BetKing’s foray into the Ghanaian market, the company continues to focus on its strategic intent to be a leader in sports and digital entertainment in sports entertainment in Africa.

He said, “As a company committed to expanding the growth of Kings and Kingmakers in Africa, we are thrilled to unveil our presence in Ghana and provide an opportunity for sports lovers across the country to experience #ThatBetKingFeeling.

"We see this as an exciting opportunity to positively impact and contribute further to African local communities through our ongoing social responsibility initiatives. While today shows that BetKing is a strong force in Africa, currently serving over two million customers and still growing.

"It further signifies our drive as a company to improve individuals' quality of life and make an impact in communities where we operate”. 

On his part, Ryan Moore, Managing Director of BetKing Ghana, spoke on the company’s vision for the Ghanaian market “Our vision for the Ghanaian market is to provide a trusted platform that delivers value to our customers and partners.

"At BetKing, we believe everyone is a king, which reflects in everything we do, specifically how we engage the communities we invest in.

“We look forward to engaging customers with exciting activations and offers with this new football season and the upcoming World Cup, turning the thrill of a play into a real win.”, added Ryan Moore.

Alex Okyere, the Managing Director of MultiChoice Ghana, stated that the partnership with BetKing provides the opportunity to explore the pursuit of digital and entertainment offerings beyond betting and broadcasting.

He said, “SuperPicks, which is one of the many fruits of our partnership, will be unveiled in Ghana very soon to provide fans with curated sports entertainment and free-to-play games for them to compete for bragging rights and huge cash prizes. I also take this opportunity to wish BetKing all the best in Ghana and look forward to all the exciting things we will do together”.

Also commenting, Enoch Quaye (Head of Compliance & CSR, BetKing Ghana) stressed the company’s aim to strengthen efforts towards building positive local community impact.

He further explains that one way the company does this is through grassroots sports development.

Delivering an address on behalf of the Sports Minister, Mr Sannie Adams said, “Our ministry is focused on the development of football as a business, contributing to the national development of our community.

"We want to develop the entire value chain, from playing to production and partners such as BetKing, to achieve youth's progressive development through sports.”

The Commissioner for the Gaming Commission of Ghana, Peter Mireku, stated that the launch of BetKing in Ghana is a nod to the commission for doing something right in the regulatory space, resulting in entrants from credible players like BetKing.

He also stressed the importance of fully complying with regulatory policies put in place by the government.

The event also had former Black Stars players in attendance, including Asamoah Gyan, Samuel Osei Kuffour and John Paintsil, who expressed their support to companies like BetKing, who are investing in the growth of the local sports ecosystem.

The event was concluded with a live viewing party of the Chelsea vs Everton EPL game which further enriched the guest experience of ThatBetKingFeeling!